You’re either a raving fan of social media as a viable strategy in moving your business forward or a hard-core skeptic.

There doesn't seem to be much in the way of straddling the fence.  Sorta like liver and onions 🙂

According to social media expert Don Crowther (who we have been students of for years) you're working with a 95-5 rule:

95% of everything you do in social media only makes 5% of the profits.  So you should only be doing the 5% that makes 95% of the profit.

Making social media a part of your marketing arsenal is risky business.  If not done [...]

I was recently given the task by our team to shoot the videos for our newest product CyberFunnels...total failure. I stunk.

My suit shirt was sticking to my back...

Evidently I was talking too fast and waving my hands...

And supposedly rolling my eyes as the teleprompter script ordered me to say words I've never heard of.

Finally I stopped the video guys and shouted, "Who wrote this stuff!?!"

Our amazing copywriters wrote the script - but I was so bad that we had to hire a professional actor.

And guess what? Same script, killer results. The words flowed like buttah.

My point? Using videos in your [...]

Combine growing up in the 6o's and being a marketer...and the television drama Mad Men holds a certain fascination.

Set in the 60's, the fictional Sterling Cooper advertising agency on Madison Avenue in New York City focuses on everyone's favorite television ad executive - Don Draper.

You know...the guy who said, “You are the product. You feeling something. That’s what sells. Not them. Not sex. They can’t do what we do, and they hate us for it.”  (from Season 2, episode "For Those Who Think Young")

Draper is the quintessential ad man (and ladies man) and key player who lives for the next [...]

When we first entered the Internet marketing arena, we were so wet behind the ears that it's almost embarrassing what we didn’t know.

And we were prime bait for the "make money online" carrot dangled in front of us. And boy did we swallow it...hook, line, and sinker.

For 5 years we gave it our all (literally wiped out our savings accounts.) We trusted our "mentors" while they basically exploited our ignorance.

When we finally saw the light, we vowed we'd commit ourselves to helping other regular guys like ourselves realize the error of their ways and bring them over from the dark side.

Joking [...]

The Internet marketing business is popular these days, and there is a lot of competition awaiting entrepreneurs who are entering the high-stakes game for the first time.

The World Wide Web has made getting an global presence easier than it used to be...

But along with that has come an increase in the number of competitors out there.

So how can you get that edge over everyone else and stand out in the crowded space?

First of all, the fact that there's competition is a good thing.  That means people realize the value of having an online business. They realize that there are a [...]

Emails often end up in your email spam folder, even though you've filled out a form for valuable information AND given your permission to receive emails from the sender!

Just as (or MORE) frustrating...

Is when emails to your leads or customers aren't making it to their inboxes.

To avoid this...the solution is to “whitelist” the sender's email address.

The process is slightly different for each email client.

We're going to give you step-be-step instructions for preventing those important emails from being treated like “spam” or “junk” and make sure they end up in your inbox for Gmail, Yahoo! Mail, Microsoft Outlook AOL, Hotmail, Mozilla [...]