The perfect email...doesn't exist. Bummer.

There isn't one email prototype that everyone should replicate for best results. Every company's audience is different.

Everyone segments their leads different ways.

But with "split testing" you can find the perfect email for YOUR business.

Easy? No. One of the more sexy aspects of marketing? Nope. Profitable? You betcha!

So in the next few blog posts, we're going to hit all the email hot buttons that we get asked over and over. While we can't do your testing for you, we can tell you the types of things you absolutely need to test to get the BEST results for [...]

In our previous post, we hit 3 of the top questions businesses are always asking in regards to email marketing.

If you missed that post, you can view it here.

And now for the top 2...drum roll, please!

Its not a bad idea to include multiple links in an email since each link is a call-to-action that could eventually lead to a conversion...as long as they're not obsessive in number, distracting, and competitive.

What do I mean by competitive?

You don't want those calls-to-action to compete with one another...which [...]

With social media and mobile marketing getting a lot of attention on the street, there are people waving the white flag of surrender and crying, "Email marketing is dead!"

Not true! Email marketing is alive and well - as long as it's done effectively. Ahh...there's the rub!

When we work with businesses, one area of their marketing we focus heavily on is their email communication strategies for following up with leads and customers. Invariably we get asked the same questions time and time again.

And because we use the heck out of Infusionsoft, we do a lot of testing. So here are the [...]

What kind of person reads the end of a book before reading the entire story?

Or watches the end of a movie they DVR'd before it's time?

Seriously how can someone actually do that?

Can you imagine...

...reading a spoiler and finding out that after Rocky beats Apollo to a pulp, it's announced that the match ended in a draw and by default Apollo retains his title. And while the crowd is chanting Rocky's name, Rocky is shouting to Adrian who sneaks into the ring for the embrace!

That's just pure sacrilege!

Well, Cheryl does. Never have understood it...but it turns out that she's actually on [...]

I've always had a love/hate affair with social media.

If you don't have a business Facebook and Twitter account, you're way behind the times.

I totally get that.

But because I'm an analytical guy, I just can't wrap my head around how I'm supposed to actually make money by Tweeting, Liking, Pinning, and Posting.

Every B2B business I've asked "Are you making serious money with social media?" starts to squirm a little and stammers something like...

"We've got over 12,000 Likes, and we use some really cool plugins that automatically Tweet three times a day." Or...

"The social media experts say it's all about the conversation [...]

Walter Bergeron, Dan Kennedy's 2012 Marketer of the Year, tells the story about speaking to a crowd of over 1,000 well-dressed entrepreneurs in big old Texas.

He was describing his "shock and awe" campaign that resulted in an unheard of 70% conversion rate.

When he got to the end of his presentation and unveiled the grand finale, there was a mob of questions about the cool techy toy that capped off a brilliant multi-step, multi-media campaign that took him months to put together.

They were all obsessed with the shiny object - not the research and work that went into finding the perfect [...]

Test and grow rich.

Doesn't have quite the same ring as 'Think And Grow Rich' does it?

"Testing" isn't a very sexy topic - but it will be when you it makes you a boatload of moolah!

Why? Because testing variables in direct mail campaigns, phone scripts, sales presentations, and landing pages requires discipline, diligence and patience...in other works WORK.

To get it right, you can only test one variable at a time. This means that if you change a headline, you can't change anything else. Plus you have to make sure all other variables remain the same - like the mailing day if [...]

When I found out that Quibb was getting a 50%-70% open rate on their daily email...

I had to find out what they were doing to get those kinds of results.

I mean that's unheard of.

If you've never heard of Quibb, it's a exclusive online community where professionals from the tech and start-up industries are invited...and their acceptance rate for new members is currently 36%.

OK - I'm intrigued.

Then I read that their goal is to revolutionize the business news industry and create a modern version of The Wall Street Journal.

Now I'm borderline obsessed with what they're up to.

So here's how their membership [...]

"I want my new website to look exactly like Brendon Burchard's."

There was a time where in the course of a year -- I'll bet a round of golf -- we heard that request at least a dozen times when starting a new web design project for a client.

They say that imitation is the highest form of flattery - and I'm sure Burchard was sincerely flattered.

At the same time, most likely he politely (because he's a genuinely nice guy) shook his head and thought "They just don't get it."

Now on the other hand...if I heard this I'd literally drop to the ground [...]

Paul Downs who runs a cabinet shop outside of Philadelphia ran into a problem, a good one at that.  He had too much business...so he paused his main advertising source.

As business owners, we all know that advertising can get very expensive.

But without advertising, odds are that you won't get enough foot traffic to your business or visitors to your website to keep your doors open.

Many new businesses will spend thousands of dollars a month to place ads in newspapers or magazines, but they see little return on investment.

Your online marketing arsenal should include these three power-house [...]