I was recently given the task by our team to shoot the videos for our newest product CyberFunnels...total failure. I stunk.

My suit shirt was sticking to my back...

Evidently I was talking too fast and waving my hands...

And supposedly rolling my eyes as the teleprompter script ordered me to say words I've never heard of.

Finally I stopped the video guys and shouted, "Who wrote this stuff!?!"

Our amazing copywriters wrote the script - but I was so bad that we had to hire a professional actor.

And guess what? Same script, killer results. The words flowed like buttah.

My point? Using videos in your [...]

One of the biggest concerns we hear from our clients is that their emails are not getting delivered to the contacts on their lists.

And that's utterly frustrating when a large part of your marketing model comes from email marketing.

Now ‘fess up…we all want to brag a little (ok, a lot) when we have big lists.  Nobody wants to broadcast their list size to their peers when their list is tiny.

Folks, here’s where size don’t mean a thing when your list ain't clean – it doesn’t matter that you have 40,000 contacts when 75% or more don’t even open your email.

In fact, [...]

Combine growing up in the 6o's and being a marketer...and the television drama Mad Men holds a certain fascination.

Set in the 60's, the fictional Sterling Cooper advertising agency on Madison Avenue in New York City focuses on everyone's favorite television ad executive - Don Draper.

You know...the guy who said, “You are the product. You feeling something. That’s what sells. Not them. Not sex. They can’t do what we do, and they hate us for it.”  (from Season 2, episode "For Those Who Think Young")

Draper is the quintessential ad man (and ladies man) and key player who lives for the next [...]

When we first entered the Internet marketing arena, we were so wet behind the ears that it's almost embarrassing what we didn’t know.

And we were prime bait for the "make money online" carrot dangled in front of us. And boy did we swallow it...hook, line, and sinker.

For 5 years we gave it our all (literally wiped out our savings accounts.) We trusted our "mentors" while they basically exploited our ignorance.

When we finally saw the light, we vowed we'd commit ourselves to helping other regular guys like ourselves realize the error of their ways and bring them over from the dark side.

Joking [...]

Max was an entrepreneur who had a local real estate business.

He had a sales team. He was advertising his business both online and off.

Phones were ringing, and deals were closing.

Max (name has been changed at our client's request) had a lot going on - but what Max didn't have was a plan on how to followup with leads that slipped through the cracks.

And he didn't have a plan to help his sales team automate all the internal tasks that were repetitive and time-consuming.

Like Max, most small business entrepreneurs feel overwhelmed and uncertain about what they should include in their marketing [...]

Call it a sickness.  Or a curse.  An obsession.  A passion.  A blessing.  A calling.

Those of us who are entrepreneurs understand why we'd rather work 60 hours a week for ourselves than 40 hours a week for a boss.

Only entrepreneurs "get" what it means to fail early, fail fast, and fail often... because it's not really failure. We just know that before you can fly, you'll crash a lot.

And that quest for success...for being independently wealthy...for making a difference is what drives us over and around the bumps and roadblocks along the way.

At ICON in Phoenix (previously know as InfusionCon) [...]

Building your business requires a strong “inner game.”

Every winning sports coach has put his own spin on what he considers crucial to success. Each has made his or her mark with what it takes to dominate their sport.

Don Shula's Everyone's a Coach: The Business Secrets of High Performance Coaching is an excellent book on leadership and winning from an extremely successful businessman and NFL coach.

In his book, Shula lays out what he considers the five most important qualities of a leader using a simple acronym COACH:

Confidence-driven (never compromise your beliefs) Over-learning (practice until it's perfect) Audible-ready (know when to change) Consistency (respond predictably [...]

The Internet marketing business is popular these days, and there is a lot of competition awaiting entrepreneurs who are entering the high-stakes game for the first time.

The World Wide Web has made getting an global presence easier than it used to be...

But along with that has come an increase in the number of competitors out there.

So how can you get that edge over everyone else and stand out in the crowded space?

First of all, the fact that there's competition is a good thing.  That means people realize the value of having an online business. They realize that there are a [...]

Small business owners wear a lot of hats.

Adding online marketer to the collection can be more than slightly intimidating.  The learning curve can be steep. And unless you have someone to show you the ropes, the feeling of overwhelm quickly sets in.

We invited one of our coachig students to share her story.

Do you sometimes struggle just to get through the day? And do you have frequent struggles in your online business?

Most likely, you answered, "Yes!"

If you are like me, you are probably used to struggle and frustration especially when dealing with our online businesses.

I mean...we all know about trials [...]

Emails often end up in your email spam folder, even though you've filled out a form for valuable information AND given your permission to receive emails from the sender!

Just as (or MORE) frustrating...

Is when emails to your leads or customers aren't making it to their inboxes.

To avoid this...the solution is to “whitelist” the sender's email address.

The process is slightly different for each email client.

We're going to give you step-be-step instructions for preventing those important emails from being treated like “spam” or “junk” and make sure they end up in your inbox for Gmail, Yahoo! Mail, Microsoft Outlook AOL, Hotmail, Mozilla [...]