- June 6, 2018 -

Once again...you guys had my back. In yesterday's email, I misspelled "NBA Finals" and typed "NBS Finals" instead.

Thanks for ALL the replies! Lol

(Feel free to go back and read the email if you haven't already...a real blast from the past.)

If I was a sports writer for the Associated Press, the memo on my desk this morning would have been:

ART, YOU'RE FIRED!

And I would have deserved it.

I'd venture to say that a large percentage of business owners have been on the receiving end of those two sad words at least once.

Why? Because...

...we don't like to be put on a short leash.

...we get easily bored.

...we don't like a lot of rules.

...dealing with red tape makes us crazy.

...we like getting stuff off our plate.

You know, like Huckleberry Finn got out of painting the fence...he's not dumb.

But employers don't like us pushing our own work off on other less "entrepreneurial" hires.

...we say "No" a lot to keep focused on the important stuff.

And employers certainly don't like that.

Warren Buffet once said, "The difference between successful people and really successful people is that really successful people say no to almost everything.”

And if Warren Buffet said it, it must be true 🙂

Does any of this sound familiar?

Thought it might...

We've been fired hundreds of times...

Whoa, Art...then why would I ever want to work with you?

Well, lemme explain.

It wasn't that we were incompetent.

It wasn't that we weren't capable of fulfilling the services we offered (web design, PPC, Infusionsoft implementation.)

It wasn't even that we didn't hit our milestones on time. In fact, we were usually ahead of due dates.

It was because we were held responsible for things outside of our control.

When clients didn't hit their KPI's (key performance indicators)...

Or when their brand new beautiful website didn't attract the number of leads they were anticipating...

Or when their Infusionsoft campaigns didn't lead to the sales they were anticipating...

Guess who got blamed?

Not their guy or gal writing the emails and website copy.

Not their sales team.

Not their marketing manager who created their sales process blueprint.

Nope, the problem must have been with Barron.

They never said that in so many words...but in time, they cancelled their services.

And we had to take pause...

Because it didn't feel good to be the best at what we did...and it still not be good enough for our clients who trusted us.

So about four years ago, we sat back and figured out what the problem was.

+ Most marketing efforts have a fragmented message.

+ Most marketing efforts don't lead to a predictable outcome.

+ Most marketing efforts are chicken-wired together.

And so now, except for a group of long-time clients who have this all dialed in and we just handle their automation...

We focus on end-to-end...soup-to-nuts...the whole enchilada...white glove...turn the key and let 'er fly...lead gen to conversion sales and marketing funnels that we can guarantee.

Because we sure don't like to get fired!

Interested in something like this? Check out CyberFunnels™ and think about how this might transform your business.
 
Later...

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