- September 17, 2018 -
Alexander the Great...pretty cool dude even if he lived more than 2,000 years ago.
He challenged the status quo.
Wasn't big on following rules.
Liked to play the rebel, a contrarian of his day.
I knew there was a reason why I like him 🙂
Anyway, back in the winter of 333 B.C., general Alexander and his army arrived in Gordium, the capital of Phrygia (modern day Turkey) to stay for the winter.
While there, he heard about the legend of the town’s famous knot, the “Gordian Knot.”
According to Greek and Roman legend...Phrygia was without a king and an oracle (fortune-teller) decreed that the next man to enter the town riding an ox cart would be their future king.
As luck would have it, a poor peasant named Gordius just happened to drive up to the town square in...an ox cart.
Peasant becomes king and out of gratitude to the gods...he ties his ox cart to a post using a "Gordian" knot.
The knot was so intricate no one could figure out how to unravel it.
Some say he tied it to Zeus (king of the Greek gods.)
Either scenario sounds kind of stupid to me.
Anyhoo...
The prophecy went on to say that whoever was able to untie this strangely complicated knot would become the king of Asia.
Ambitious guys came from all over to try to undo the knot by finding it's end, but they all failed.
Fast forward to Alexander...the man of the hour.
Alexander couldn't resist and asked to be taken to the knot so the could try his hand at unraveling it.
He studies it for a while.
He tries time and again to find the rope ends...same ways everyone else had.
No luck. Alex gets frustrated.
"Well, this sucks! I don't have time to mess around. I'm just going to make up my own damn knot-untying rule!"
So he pulls out his sword and whacks the knot in half!
"Done! What difference does it make how I untie the knot?"
Asia was fated to him, and he was given the title Alexander the Great.
(There may be other versions, but I like mine.)
The point is...
What difficult problem are you trying to solve right now?
The one that's holding you up from making progress in your business.
The one that you've spent far too much time trying to solve it the same way you've done in the past.
...ad not converting?
...no one taking you up on your offer?
...new hire just not grasping how to do what they've been tasked?
Sometimes, it’s better to cut just the knot.
Instead of continuing down the same path and hoping for a different outcome...consider taking that problem and removing it.
When you don’t have the time — or the means — to sow up a wound, cauterize it.
Sometimes, you gotta cut the knot.
Or you can just let us help.
Talk soon!
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