How to Retain Customers Using the Bagel Strategy

How to Retain Customers Using the Bagel Strategy

You know you’re a dyed-in-the-wool marketer when you leave the local bagel shop with more than pastrami on a sesame seed, spicy mustard and pickles.

Some of the best marketing lessons come when I’m away from the computer…and this past week didn’t disappoint.

So I’m sitting with a cup of coffee at Georgie Bagels before heading to the office, reading my latest copy of GKIC’s marketing newsletter – and sorta listening to the chatter between the regulars and Georgie the owner.

Now George is about 5’ 5”, early thirties, born and raised along with two brothers in New Jersey by a single mother […] Read more

The Untold Story of Bob Stupak

The Untold Story of Bob Stupak

Behind every great entrepreneurial success story is an untold story – and it’s usually more interesting and a lot more inspiring. They all tend to have a few common elements, though.

One of which is ugly grunt work.

Take Bob Stupak, for example. A true renegade marketer. He took a one-floor, slots-only dump at the downtown end of the Strip and built it into the big, tall, flashy Vegas World Hotel & Casino, now called The Stratosphere…all without taking on any debt and building it one floor at a time as he had the cash to do it.

He generated cash by selling […] Read more

Confusionsoft De-Mystified

Confusionsoft De-Mystified

If I had a nickel for every time I heard someone refer to Infusionsoft as “Confusionsoft,” I’d be richer than Tiger Woods even after he lost GM’s and Gatorade’s endorsements.

Tags, campaigns, decision nodes, reports. ARGGH!

Yes, using Infusionsoft is hard, frustrating, and overwhelming.

So let’s simplify it. Ask yourself:

1. DO I HAVE A BLUEPRINT IN PLACE?

I’m talking about a plan that systematically does these seven things:

Attracts leads with an irresistible offer (most websites DON”T have this)
Captures their contact info
Nurtures them until they’re ready to buy from you (most leads are NOT ready to buy right away)
Closes the deal
Delivers the goods and WOWS […] Read more

Crowds, QVC, and Maverick Marketing

Crowds, QVC, and Maverick Marketing

You may know Joe Sugarman from his infomercials or his QVC appearances for Blu-Blockers.

But he was also a mail-order pioneer hawking the world’s 1st pocket calculator, cordless phones, and digital watches to the public via his direct sales  and marketing genius.

I was listening to a recording one of Joe’s speeches the other day and he said, “One good path to success is to learn all the proven rules and meticulously follow them. Another path is to occasionally break all the rules, because breakthroughs come only from breaking rules.”

Resonates with me – I’ve always been more maverick than not. On the […] Read more

Show Up Like No One Else Dares: A Bohemian Dental Rhapsody

Show Up Like No One Else Dares: A Bohemian Dental Rhapsody

Walter Bergeron, Dan Kennedy’s 2012 Marketer of the Year, tells the story about speaking to a crowd of over 1,000 well-dressed entrepreneurs in big old Texas.

He was describing his “shock and awe” campaign that resulted in an unheard of 70% conversion rate.

When he got to the end of his presentation and unveiled the grand finale, there was a mob of questions about the cool techy toy that capped off a brilliant multi-step, multi-media campaign that took him months to put together.

They were all obsessed with the shiny object – not the research and work that went into finding the perfect […] Read more

Test and Grow Rich(er)

Test and Grow Rich(er)

Test and grow rich.

Doesn’t have quite the same ring as ‘Think And Grow Rich‘ does it?

“Testing” isn’t a very sexy topic – but it will be when you it makes you a boatload of moolah!

Why? Because testing variables in direct mail campaigns, phone scripts, sales presentations, and landing pages requires discipline, diligence and patience…in other works WORK.

To get it right, you can only test one variable at a time. This means that if you change a headline, you can’t change anything else. Plus you have to make sure all other variables remain the same – like the mailing day if […] Read more

How To Create a Successful Relationship With a Virtual Assistant

How To Create a Successful Relationship With a Virtual Assistant

It seems the virtual assistant industry is a hot commodity these days!

We’ve had several clients lately ask whether we can recommend a good virtual assistant…and how to know if hiring a VA is the most cost effective way to find help.

So we went to our good friend Jessica Maes to shed some light on this popular topic. Having been a VA herself before starting her own consulting business, she’s an authority on the topic and cuts right to the chase.

WELCOME JESSICA…

As a small business owner for nearly a decade and a Virtual Assistant (VA) for over half of that decade […] Read more

Quibb’s Secret to Insane Email Open Rates

Quibb’s Secret to Insane Email Open Rates

When I found out that Quibb was getting a 50%-70% open rate on their daily email…

I had to find out what they were doing to get those kinds of results.

I mean that’s unheard of.

If you’ve never heard of Quibb, it’s a exclusive online community where professionals from the tech and start-up industries are invited…and their acceptance rate for new members is currently 36%.

OK – I’m intrigued.

Then I read that their goal is to revolutionize the business news industry and create a modern version of The Wall Street Journal.

Now I’m borderline obsessed with what they’re up to.

So here’s how their membership […] Read more

Fatal Brain Virus Attacks Small Business Owners

Fatal Brain Virus Attacks Small Business Owners

The #1 success robber is boredom.

As entrepreneurs, we make up 10% of the world who lead rather than follow. We are the sole providers for ourselves, our families, and our staff. That’s a lot of responsibility on our shoulders.

We all chose the life of a business owner because of the high we get from being completely independent. No boss telling us what we can and cannot do. The fruits of our labor go to us alone…because we earned it.

It’s easy to get amnesia and forget why we got into business – and boredom is the trigger.

When you’re bored, all your […] Read more