Strategic Planning Made Painless

Strategic Planning Made Painless

Annual goals or quarterly goals? A 1-year plan or a 5-year plan?

When you’re busy running the day-to-day activities of your business, finding time to proactively plan for tomorrow (let alone for the whole year) sometimes seems like just another chore to add to your insanely long To-Do list.

And where do you even start?

We’ve used the Gazelles One-Page Strategic Plan (credits to Jim Collins and Jerry Porras) – and it’s excellent. EMyth has some very helpful tools as well. But both felt like a lot of work, to be honest.

AND THEN A COUPLE OF YEARS AGO, WE FOUND A WINNER…

An approach to strategic […] Read more

Warning: Being Passionate about Work May Be a Hazard

Warning: Being Passionate about Work May Be a Hazard

As a young investment broker, there were three pieces of advice given to me that I’ve never forgotten.

Lose the beard.
A good soldier knows when to rest.
Find your true passion outside of your job.

Well, the beard is long gone. But the mustache is non-negotiable.

This soldier has always had to work at knowing when to stop and…

If you’re like me, that line between “living to work” and “working to live” is often blurred for us typical business owners.

GETTING WORK-LIFE BALANCE IS A JUGGLING ACT

You may disagree with me, but I actually don’t think “balance” is achievable for entrepreneurs like ourselves. Our normal […] Read more

5 Reasons Why Amish Businesses Succeed While Most Startups Fail

5 Reasons Why Amish Businesses Succeed While Most Startups Fail

They’ve been the subject of movies, tourists’ photos, stares, fascination, and ridicule.

They are the Amish. America’s “Plain People.”

Living in rural Pennsylvania, it’s not uncommon to see Amish buggies sharing the road with cars. In the spring, fields are dotted with men behind teams of plow horses.

What has never ceased to amaze me is how a community who ends their children’s formal education at grade eight…

Wears plain clothing, frowns on adornments like buttons (other than on shirts) and forbids the use of zippers…

And shuns modern technology – they don’t own cars, computers, radios, televisions or tap into public electricity…

Still […] Read more

Does Your Marketing Message Pass the Grunt Test?

Does Your Marketing Message Pass the Grunt Test?

More is not always better.

In our quest to get our message in front of our perfect customer, we talk too much. We can’t help adding more and more content to our website.

And then we wonder why when eyes start to glaze over and a polite “Sorry, I need to run” is mumbled. We can’t figure out why visitors leave our website without buying anything.

Here’s a clip from the movie Jerry Maguire that I love.

In reality, our Holy Grail of marketing is to hear our audience say, “You know, I’m interested in your product…tell me more.”

THAT’S IT.

Then and only then do we […] Read more

3 Proven Ways to Break the Curse of FOFB

3 Proven Ways to Break the Curse of FOFB

Just when this 50-something technology-challenged male finally figured out what LMAO means, I started to see YOLO and FOMO all over Facebook.

Talk about feeling like the gramps of the Internet! 🙂

So while my nephew’s friends are posting “I didn’t have time to study for the test because I stayed out late partying #YOLO”…and while emails are pressuring me to “register early to avoid FOMO”…I’ve come up with my own buzzword.

FOFB (or fear-of-falling-behind)

I’m going out on a limb here and assume your business has a web presence. And chances are you currently want to make at least a few tweaks to […] Read more

10 Best New Product Survey Questions

10 Best New Product Survey Questions

So you want to offer a new product, course, service. Something you absolutely know that your customers need and will love!

Or are you a little unsure if they will actually buy it?

In our Armenian home growing up, lamb was a staple especially on Sunday. I still love it!

Eggplant, on the other hand? That is another story! Fried, stuffed, mashed. Couldn’t stand it then – still can’t stomach it.

Now if my mom would have surveyed my sisters and me ahead of time on all our favorite foods, we could have made her shopping so much more efficient!

A boy can dream, right? 🙂

As […] Read more

Interview by Hartman Media

Interview by Hartman Media

Cheryl and I were featured on a Podcast, Infusion Cast, with host Jason Hartman of Hartman Media to chat about what Barron Marketing does for our clients using…

You guessed it…automated marketing.

You can see the original page here if you’re looking for a solid podcast about how other companies are using Infusionsoft to grow their businesses.

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Transcript

Intro:
Are you ready to grow sales? Save time? And make money? Automated marketing has never been easier! And Infusion Cast bring you hard hitting interviews with the thought leaders and experts in small business sales and marketing that will give you inside tips! tricks! hacks! And […] Read more

11 Paradoxes of Being a Business Owner

11 Paradoxes of Being a Business Owner

God help the small business owner.

Had you known what you were getting into, would you had taken the plunge?

Or would you have chosen the more-traveled road?

In the 30 years of being the captain of my own ship, there have been moments when the 9-5 life of a car salesman seemed pretty darn attractive.

But at the end of the day, joining the ranks of clock punchers just isn’t an option.

Webster defines a paradox as a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true.

So here are 11 supremely […] Read more

Hit Me With Your Best Shot

Hit Me With Your Best Shot

“It is far better to be exhausted from success than to be rested from failure.” – Mary Kay Ash, founder of Mary Kay Cosmetics

We have moments when we want to quit.

Days when we’re brain-dead from exhaustion.

But we get up and face the next day determined to close that next killer sale or rank #1 on Google.

Facing challenges head on with resolve and gusto is in our blood. Conquering the impossible is what we live and breathe for.

My motto for all of my adult life has been “Second Sucks!!”

SERIOUS ENTREPRENEURS NEVER QUIT

Give up? Not even in my vocabulary.

Reality is, though… most […] Read more

[REVEALED] Real Entrepreneurs Don’t Need Toilet Paper

[REVEALED] Real Entrepreneurs Don’t Need Toilet Paper

You’ve heard the rags-to-riches stories.

From waiting tables to millionaire by the age of 28…

From living on the streets to owning multiple homes.

And while all those stories are inspiring to small business owners, the road to riches is a bit more “down and dirty.”

ARE YOU A “TOILET PAPER ENTREPRENEUR”?

Entrepreneur and author Mike Michalowicz compares true entrepreneurialism to a typical bathroom experience: “business” is done and you discover only 3 sheets of TP left on the roll!

Necessity breeds invention if you want to leave the rest room smelling like a rose.

Serious small business owners don’t gain success in their industries by sitting […] Read more