- December 18, 2018 -
Who didn't grow up with Kermit, Miss Piggy...and my personal favorites Dr. Teeth and The Electric Mayhem.
Come on, you had to love Lips on trumpet and Animal on drums!
And you thought the Beatles and Rolling Stones had it goin' on!
The Electric Mayhem covered everything from classical to jazz to country.
In a world of Kardashian doppelgangers and movie reboots...take a cue from Jim Henson and make a break from the herd of monkey-see-monkey-do marketers.
Puppets have been around for 3,000 years but Henson broke the mold.
...he used foam and rubber instead of wood to craft his Muppets.
...he used rods instead of strings to move their arms and legs.
...he developed precise hand motions to control each puppet's mouth instead of random movements.
But more than all that, his goal was to create characters that people of any age would enjoy...not just kids.
Remember the Muppet Show (1976-81)? Its wacky humor was like the old vaudeville acts. It wasn't long before the Muppets reached celebrity status.
Henson's death in 1990 lead to a boat load of comics, cartoons, toys, and second rate movies flooding the market.
The target audience was kids. The vision that Henson had was lost...and audiences lost all interest.
It was looking like the Swedish Chef and his "herdy dur flerty floopin" had finally flopped.
And then Disney entered the picture.
They acquired the rights to the Muppets and right out the gate, they release a new movie The Muppets to revive the brand.
Disney started tapping into what made people crazy about the Muppets in the first place...they brought back the charm.
Along with some brilliant marketing.
They piggy-backed off the Twilight Saga movies that were currently owning the box office and put up posters that parodied them.
...Miss Piggy rocked "Bella Swine."
Sam the Eagle roasted Captain America in another poster.
Popular artists performed classic Muppet songs on a CD called "The Green Album" produced and released by Disney.
The Muppets were back!
And today, they're still alive and well.
Obsession with their one-liners reigns.
Henson proved that a one-of-a-kind brand can reinvent a 3,000 years of history.
You've got to do the same with your business.
You've got to stand out in a herd of Frank Kern's and Ryan Deiss's.
You've got to somehow be the celebrity of your industry or niche.
There's a ton of stuff out there (some good, some bad) to sort through.
Or you can just let us stage your comeback for you.
In the immortal words of the fearless and always flawless Miss Piggy: “I am a pig, and as a pig, I have always stood out.”
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