- March 15, 2018 -

I have a theory that the real reason people go to their class reunions is to see who has gained more weight or lost more hair than they have.  lol

Actually, we have a really great time reminiscing about the 'old' days.

So we all know that every class has...

+ a Wally Cleaver. The good kid who never lied, was polite and smart and clean-cut.

+ a Clarence "Lumpy" Rutherford. The bully.

+ and an Eddie Haskell. The smart-mouthed, sneaky kid who could turn on the charm whenever adults were around.

You got it. I'm referencing Leave It To Beaver. The sitcom that defined the typical '50's and '60's middle class family.

And I'm dating myself...again! haha

(But seriously, if you've never watched this show, check it out on Netflix!)

So back to Eddie Haskell...

The wise guy who couldn't be trusted, Eddie would concoct schemes with his buddies. And then he'd make sure they'd get blamed if (and frequently when) they were caught.

...the kind of guy who today would try to hack the algorithms on search engines.

And he'd lose.

Why do you think no SEO firms exist anymore?

I remember back in 2011 when the Google Panda update changed the search algorithm...and struck fear into the hearts of marketers who saw their organic search rankings plummet before their eyes.

It wasn't long before we stopped offering SEO as a service...too volatile.

And if you haven't noticed what's been slowly going on in your Facebook page reach...you've got your head in the sand.

The next time you post on your Facebook page, look to see how many of your followers will see it for free in their news feed.

It'll make you sick.

Why the rapid decline in the last few years?

Well, Facebook will tell you that they have everyone's best interest at heart because...

+ there are too many Facebook pages...

+ producing too much content...

+ for too many fans.

And so they have deemed it upon themselves to decide what is relevant to whom.

Play in their sandbox for free? Then you gotta play by their rules...which by the way, constantly change.

But here's the real reason your posts are blocked, people.

It's a pay-to-play world.

Google and Facebook are not in the business to save you money.

They are in the business to make money.

You are Google's and Facebook's guest. And they have decided to charge you rent...which goes up frequently.

And like any good landlord...if you don't pay your rent, you're out on the street.

Alone.

So what's a marketer to do?

An Eddie Haskell would make live videos, those are still showing more...until they're not. But that'll change, mark my words.

The key is always to...

+ Build your own playground.

+ Set your own rules.

+ Be a good landlord.

I've chosen tried and true emails...still works like gangbusters if done right!

Now the only one that can turn me off is the customer or prospect on the receiving end, via a simple unsubscribe.

That's totally fine to me. If they don't want to be here, I don't want them anyway.

Not getting the email open rates you want? Download our 7 Reasons Why Your Emails Aren't Opened cheat sheet.
 

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Talk soon,