I've always had a love/hate affair with social media.
If you don't have a business Facebook and Twitter account, you're way behind the times.
I totally get that.
But because I'm an analytical guy, I just can't wrap my head around how I'm supposed to actually make money by Tweeting, Liking, Pinning, and Posting.
Every B2B business I've asked "Are you making serious money with social media?" starts to squirm a little and stammers something like...
"We've got over 12,000 Likes, and we use some really cool plugins that automatically Tweet three times a day." Or...
"The social media experts say it's all about the conversation and building relationships." Or...
"I watched a webinar the other day, and the guru told me I could make easy money from Facebook in just 4 hours a week."
I searched on Google for the phrase "twitter + conversation" and check this out...
1.64 Billion competing pages.
Then I searched for the phrase "twitter + relationship" and found...
1.2 Billion competing pages.
But the real surprise came when I searched "twitter + content"...
A whopping 7 Billion competing pages!!
People (including businesses) are searching for topics (i.e. content) to talk about on social media...7 times more than they're searching for trending conversations like what Justin Timberlake is wearing to the Oscars.
Here's the piece that all the so-called social media experts are clueless about, but the audience knows.
Here's the essence of social media for business: Building a relationship by providing valuable content that is highly relevant to your target audience's needs. Solve a problem. Answer a question. Be helpful.
You start with content - giving them what they want, what they care about. And then you have a conversation about the feedback they give you about that content.
Not the other way around.
Seize the Day!
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