- October 3, 2018 -
It's October and most television series are coming out with their new season episodes.
And you know what that means, people...
Bull is back!
Sorry...but I'm afraid that every once in awhile you're gonna have to put up with some "Bull-isms" that are just too good not to share.
(And hell no, I am NOT a "fanboy" - whoever came up with that weird, unmanly word needs help. But it does channel my inner attorney.)
In episode 2 Dr. Bull has been selected for jury duty and isn't thrilled with it.
Neither is his newest client...a pro bono case where he's defending a woman who killed her young daughter's rapist when he got out of jail early.
She's ticked that jury duty has prevented him from accompanying her to court
The next morning, Bull confronts his client who is threatening to fire him...and not-too-gently let's her know the game plan:
"Don't speak. Three things:
First thing...I don't give a damn who you're pissed at or why. When you're sitting in that court room, you better be looking like a victim and not like the Wicked Witch of the West - or you're not going to fire me.
I will quit and if I do that...there's not a law firm in this town worth a damn that will touch you with a 10-foot pole.
Second thing...I'm moving heaven and earth to get down here to be by your side. I have every hope that tomorrow morning, I will be there...but I can't promise. What I can promise is that I am totally involved in your defense...and those two men standing behind me are doing everything they are supposed to be doing.
But if you're unhappy...or have a better idea...or if you have some secret plan for getting away with murder on a NY City sidewalk in broad daylight, I'd love to hear it.
[Long pause.]
I didn't think so.
And third...there is one thing I am certain of. If we don't put your daughter on the stand, you are going to prison. The only question is...for a quarter of a century or the rest of your life.
Maybe you haven't heard...I like to win. So buckle up, put on a happy face, and get ready to have your mind changed."
With some tweaking and maybe a little toning down to fit your personality, you've got something that will definitely get attention.
A message that every other business owner in your industry hasn't regurgitated.
A message that sounds like it's coming from a real person.
That has real emotion in it.
That lets prospective clients know you're going to fight with all you've got to get them results.
Because if they keep going like they are with an attitude...
...of overwhelm
...or defeat
...or anger
...or jealousy
...or "woe me, life's not fair"
They're never going to move the needle past where they are right now.
It'll be just a matter of time before they give up.
Take a few minutes today (or you'll forget) and just look at the message you're putting in front of the visitors who hit your website.
Look at it with a fresh set of eyes.
How is it coming off? Boring, passionless, no personality?
Your prospects are looking to you to be their advocate.
The one person who's going to show up and give a damn about whether they succeed or not.
The one person who's going to be their Dr. Jason Bull.
Except you're not going to do it pro bono (but that's another conversation for another day.)
We recently redid our sales page if you haven't seen it lately...Cheryl veto'd some of my four-letter words, but it's a hell of a lot more real than what it was before.
And maybe you haven't heard...but we like to win.
So buckle up, put on a happy face, and get ready to have your mind changed.
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