I recently came across a YouTube video that absolutely nailed several foundational concepts of marketing.
If this were shown in every Marketing 101 class, there wouldn't be a snoozing student in the house.
Not only did did this "Marketing-Concepts-by-Borat" inspired video effectively summarize marketing in two minutes, it highlights perfectly why we all need to nail our own sales and marketing systems.
I can't resist adding one more concept:
You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! She says, "Hmmm...let me think about it a day or so." Two seconds later, she gets a text on her smart phone telling her benefit #1 should she marry you. Followed by another text with a promo code to use on the honeymoon if she says yes within 48 hours. - That's Automated Marketing 🙂
All kidding aside, I want to introduce to you a type of marketing that we talk a lot about at Barron Marketing - it's called "Lifecycle Marketing."
In another blog post, Perfect Customer Lifecycle, I talked about how every business needs a MAP (Marketing Automation Plan) that is a visual flow-chart of their lead to sale (and beyond) strategies.
Without a plan you're just throwing spaghetti against the wall to see what sticks.
It's having a results-based blueprint that hits all seven stages of a customer's lifecycle:
1. ATTRACT TRAFFIC
How are you attracting leads? Offers like special reports, free CD's, webinars? Great content on blogs with compelling calls to action?
2. CAPTURE LEADS
What information are you collecting on your web forms that can be used further on down the sales trail? The more fields requiring input, the more qualified a lead...but the number of optins will be less.
3. NURTURE PROSPECTS
Campaigns that offer consistent, balanced, and automated followup messages that drip useful information and relevant offers to leads work!
4. CONVERT SALES
Turn browsers into buyers with e-commerce platforms that integrate seamlessly with your marketing software. Make it EASY for them to hand over their credit card.
5. DELIVER AND SATISFY
Do what you promise and then over-deliver by providing additional value that your customers aren't expecting.
6. UPSELL CUSTOMERS
Develop additional complimentary products and services...and then devise a strategy to bring in additional revenue.
7. GET REFERRALS
Offer incentives that will encourage your happy customers to sing your praises.
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