Walter Bergeron, Dan Kennedy's 2012 Marketer of the Year, tells the story about speaking to a crowd of over 1,000 well-dressed entrepreneurs in big old Texas.
He was describing his "shock and awe" campaign that resulted in an unheard of 70% conversion rate.
When he got to the end of his presentation and unveiled the grand finale, there was a mob of questions about the cool techy toy that capped off a brilliant multi-step, multi-media campaign that took him months to put together.
They were all obsessed with the shiny object - not the research and work that went into finding the perfect audience who would respond to his high value offer.
And as soon as they cooled their jets about the bright shiny object...it dawned on them that all the magic really happened on the backend with the sequential marketing steps that both preceded and followed the "ooh - ahh" piece.
...and who does it better than we've ever seen.
In 1989 David (along with his brother Rich) co-founded The Madow Brothers, a company that teaches dentists and dental team members how to achieve incredible success in their lives and practices.
But it's the "how" that sets these dentists by profession (and brothers by DNA) apart from 99% of other coaches and speakers...they step WAY out of the box and use music and comedy as their vehicle.
The Madow Brothers brand has grown from their self-described two-man "kitchen table operation" to a well respected and sought after international company.
Don't just take my word - see for yourself one of the wildly successful musical parodies that they have produced!
Granted, we all don't have the moxie and chutzpah to pull off what they do. But are you stepping outside your comfort zone and doing anything unique?
Or are you going virtually unnoticed with a safe but tired monkey-see, monkey do style of marketing?
What also sets this brother phenom apart -- like Walter Bergeron -- is that they put in an extraordinary amount of time to conceptualize, write, rehearse, record and edit a final product which can take months.
And even then, only a handful of their productions are actually a "hit!"
A musical parody is probably beyond your skill set. Write an email that includes a story that humanizes you and teaches a marketing lesson at the same time. Send your best client a surprise gift basket just because you want to.
Do something outrageous...at least that's outrageous for you 🙂
Make marketing fun!
Seize the day!
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