- October 24, 2018 -
Unforgettable was a crime/mystery television series that premiered on CBS in the fall of 2011.
The series follows a female police detective who has hyperthymesia, a rare medical condition that gives her the ability to visually remember everything.
(I think Cheryl must have some form of that condition. Last night she repeated word-for-word what she insists I said thirteen years ago. How the hell do women do that?)
Anyway, eight months later CBS gave the series the axe... a bit ironic given the title.
And then in a reverse decision six weeks later, CBS confirmed that the show would return the following season.
Each episode opens with this narration:
"I'm Carrie Wells. Only a few people in the world have the ability to remember everything. I'm one of them. Pick any day of my life, and I can tell you what I saw or heard: faces, conversations, clues (which comes in handy when you're a cop.) If I miss something the first time it's okay. I can go back and look again. My life...is unforgettable."
As a business owner and marketer, your success is measured by how innovative your next campaign is.
Being forgettable is the kiss of death.
Unless you were lucky enough to be born with the "creativity" gene...I'm guessing your staff brainstorming sessions probably include a lot of blank stares.
And frustrated sighs.
Ending with nods to recycle what you've already done.
Swipe and deploy...with a twist.
I am definitely not an artist.
Give me a blank slate...and it'll stay blank until the Cincinnati Bengals win the Super Bowl.
Same with marketing.
My point is...
Whatever you’re trying to do, somebody has already figured out a solution - just maybe not in your industry or in a way you might ordinarily think of.
Some of the best ideas come from industries and verticals totally unrelated to yours.
Talk shop with other business owners...and then ask yourself: how can I use that in my business?
Just put your own spin on it. And call it a day!
Be buyer driven.
When I was in the mortgage business, my marketing strategies consisted primarily of cold-calling and direct mail advertising.
I had a formula that worked. And man, did I work it.
And the reason it worked was because I knew my 'target.'
...I knew what was keeping them up at night.
...what was causing them indigestion.
...whether they were 30, 35, 40, 50, single, married, etc.
I still use the same formula in my current wholesale investing business.
Knowing your buyer gives you a smaller canvas to stroke your creativity on.
Theme-atize.
Several years ago the 'Bootcamp' theme was hot. Today it's more like day-old bread.
(The pendulum will swing around -- and it'll be back in vogue someday.)
But for the most part, themes give you a leg up on getting over the "blank slate" hurdle.
In my mortgage company, Millie my dog was our website mascot. Every month a photographer would take photos with Millie as the theme.
One month we got a tool belt on her - with the caption "Let Millie Give You the Tools to Refinance Your Loan."
Customers loved it and looked forward to seeing Millie's deal of the month.
For one of our marketing clients, we put together a 24-Day Countdown to Christmas marketing promotion.
It was a hit.
In retrospect...24 days was way too long a time period. Should have cut the promo period in half to 12 days.
The holidays are sneaking up on us.
Black Friday is almost here.
We can help you to be unforgettable.
Later!
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