- March 13, 2018 -
She goes to the office with me every morning.
Is jealous of other women.
Can't golf if her life depended on it.
And drinks from the toilet...not a plus.
But she's my girl. She's my dog, Rosy 🙂
I've always had a dog. Here's the thing about dogs...
+ If you spend the time to train 'em...
+ Play with 'em...
+ Give them unexpected treats (like the beef filet she just got on her birthday.)
+ Overlook the dirty feet and occasional smell...
They'll be loyal till the end.
Rosy hadn't been treated the best by her previous owner.
You see...she came with a lot of baggage. She'd had some bad experiences and didn't trust others easily.
She needed quite a bit of my attention for a while until she knew she could count on me to take care of her.
Not unlike some of your best customers.
Was it worth all the effort and sacrifice?
Ab-so-friggen-lutely!
Her hind legs are starting to fail her now...and I have to sometimes help her in the car.
But she's happiest wherever I am. Drives with me to all my appointments and waits for me in the car until I'm done.
Being an Old English Sheepdog, she's not the most graceful...but she sure is a looker 🙂
And she's taken after her Alpha master.
No lack of confidence anymore...
When she walks in a house or a room full of people, her bark announces: "I'm here, people. Make way for the queen!" lol
She needs no leash...she stays by my side without any constraints.
I can't tell you how many clients Cheryl and I have welcomed to our family who came from less than stellar past experiences with marketing or Infusionsoft consultants.
+ Expectations not property set. And/or expectations not met.
+ Work wasn't done in a timely manner.
+ Implementation was shoddy at best...smart strategy was non-existent.
+ They felt like they were held hostage when requesting some training which would have meant they didn't need you as much.
(Isn't that the point with stellar students? Give 'em wings at the right point, and when they need you, they'll always come back. Guaranteed.)
And to address the elephant in the room...if you are a service-based business, should your rates be the cheapest, the most expensive?
Here's the advice I give to clients when this question comes up:
1) First make sure that you can over-deliver in value (what your customer values) for whatever price you feel you're worth.
Bottom line...if you're saving your customers or their staff valuable time and/or ensuring invaluable peace of mind, you are an irreplaceable asset to them.
2) And if anyone questions your rates, lead with this: "The price of the work is the price of the work. I'm worth it and so are you."
We value our customers. And we value you, our readers.
That's why I knock on your inbox door five days a week...thanks for letting me in!
Need some ideas on building trust and value for your customers in their journey with you? Download a copy of our Lifecycle Marketing Workbook.
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Gotta go. Rosy's drinking from the damn toilet again.
