- January 9, 2019 -
One of my buddies was asking me the other day how to market their work when they are a "Jack of all trades."
Been there. Done that. It'll drive you to drink, smoke or whatever your vice of choice is.
My answer:
FOCUS
Focus on the offer that will get one RESULT for them.
Not so much on all you do to GET that result.
Focus on the offer itself.
You need to have a hyper-irresistible offer based on the results you get for them.
Those results may be but are not limited to...
+ More money
+ Faster sales
+ Lower costs
+ More free time
+ Less stress, etc
But the sexiest ad and funnel will have a hard time selling a bad offer.
Everybody and their brother in the marketing space are selling "funnels" today.
Hell...it's what our CyberFunnels platform is all about.
The offer, messaging, and targeting have got to be dialed in.
If the offer isn't on point...all the lipstick on a pig don't mean a darn thing.
Here's how to build a great offer:
1. Make the outcome (the result) plain as day.
2. Create an offer that alleviates pain and satisfies a deep desire.
3. Use social proof to make the decision easier.
4. Make sure the value outweighs the perceived or real cost.
5. Center your offer around leads who are actively seeking.
6 Create an extraordinary guarantee. It can be financial or something else that instills confidence in the buyer.
7. Generate a sense of belonging and identification in your offer. (Your leads should be thinking, "They get me. They totally understand me.")
Or...you can just let us do it.
Later!
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