- May 10, 2018 -
I am certainly not an expert in genetics.
But it would go against the laws of nature for me to have been born with blonde hair since both my parents and all four grandparents had dark hair...
...at least not without raising some eyebrows!
And I'm most definitely not an expert in the laws of physics. Newton's third law of motion says that "For every action there is an equal and opposite reaction."
But if I was a physics teacher, I'd teach my own version of Isaac's law (ladies, I apologize...guys, you're welcome.)
Art's Third Law of Emotion: For every male action, there is a female overreaction.
Enough with the tomfoolery. Lol
There are also "laws of marketing" that are only taught in the university of hard knocks, one of which is the "Law of Ranking"...
You see, many business owners think that marketing and selling are interchangeable.
They are not.
+ Selling is what you do when you have someone on the phone or face to face with you.
Unless you're an ecommerce business and sell relatively inexpensive stock entirely online...at some point your prospects are going to want to talk to someone to address their questions, fears, concerns before they commit.
Especially true the higher your core product or service's price is.
Online marketing is great…
But if you really want your business to take off, you have to invest in relationships.
The success of your business will be directly proportionate to the strength of the business relationships you build.
And building strategic relationships is the single most important way to grow quickly.
One strategic relationship can bring 100's of clients or even 1000's of clients at once. There simply is no faster way to grow your business.
+ Marketing is what you do to get someone on the phone or face to face with you.
Marketing is more than just lead generation.
It's properly positioning yourself and educating your prospects so that by the time you talk with them, they're...
...pre-interested
...pre-motivated
...pre-qualified
...and pre-disposed to do business with you.
If you do that right, you won't spend a lot of time evaluating people before accepting them as a good fit.
Educate and teach what you do in your nurture followup so that they don't have a lot of questions when you finally do talk to them.
Let your marketing do the heavy lifting for you...the more segmented and automated, the better.
And it keeps you top of mind until they're read to pull the trigger...remember my "Law of Ranking" mentioned above?
I'll take being first in the mind of my prospects over where Google decides to place me any old day 🙂
If this sounds like the kind of marketing that you know you should be doing, our CyberFunnels™ service does just that. Learn more here.
Talk soon,
[leadpages_leadbox leadbox_id=14555ac46639c5] [/leadpages_leadbox]
