Easy is the new norm.
X,Y,Z is simple and FAST to learn so you can implement this information immediately.
Quadruple your income in just 30 days with this easy, guaranteed system.
Yep...easy is highly overrated. There are two scenarios where I see a need for a huge paradigm shift in thinking if you’re going to increase your sales and income in the coming year.
It never fails to make me cringe when I read or hear a sales pitch playing the “quick and easy” card when you know darn well there's going to be a learning curve.
Too many times, a prospect is given one set of expectations only to feel they’ve fallen victim to the old bait-and-switch tactic.
We’re all marketers (and thus all salesmen) and so we’re all in the business is selling. I’m NOT saying to lead this way:
“I feel I need to be honest and let you know, Mr. Prospect, that this is going to be extremely difficult to learn and will take you four long, hard years to get results. But you should still buy my stuff!”
That would certainly be a deal killer.
Solution: Focus on setting honest, realistic expectations. Under-promise, over-deliver, and ASK for the sale…and you will close the deal. Something like this:
“Yes, Mr. Prospect, it’s going to take some commitment on your part and there will be a learning curve like there is in everything new. But I'll show you all you need to know so you can get the hang of it. Because if you choose to do nothing about your current situation, in another year you’ll still have the same problems you do right now. Are you in or are you out?”
Show means you'll help. Customers buy from people who help them.
Whenever we ask small business owners to explain their operating system, they’re able to do that without any hesitation - and in great detail.
But when we ask them to diagram their marketing system, very few business owners can come up with more than two or three steps…and then justify it by saying they like to keep things simple.
Almost everyone else wants "simplicity." Everyone is looking for the easy way. Three steps, not thirty!
Solution: Embrace complexity…but be able to manage complexity without it being complicated.
You want 30 steps. Do what the 99% are NOT doing.
Having a complex marketing system is a barrier to competition and immunity to price suppression.
If your competition can opt into your sales funnel and say, "I can do that and cheaper," you're in big trouble.
But if they look at your marketing system and say, "Oh, my head hurts...that's way too much for me to replicate (i.e. knock off)”...you’re lookin' real good.
For example...when first setting up automation, get one good campaign up quickly that you can manage without feeling overwhelmed. Get some measurable results right away.
Example of a Simple Infusionsoft Campaign
And then you can continue to add layer upon layer to your campaign over time, layers that come from testing.
Example of a Complex Infusionsoft Campaign
Good marketing means you are continually learning and applying that knowledge – your campaigns evolve.
Good marketing is not a once and done, leave it and forget it effort.
Show up differently than everyone else.
Dare to be in the 1% group of success stories.
Seize the day!
BTW - If you're not getting what you expected from Infusionsoft, request a free automation consultation today and leave with a plan to get measurable results.
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