- August 14, 2018 -
"Timid salesmen have skinny kids."
Zig Ziglar, you speak my language buddy.
I remember the first time (years ago) Cheryl called me and announced, "It works! I 'assumed the sale' just like you said to do."
"That's great! So who bought which service?
"No, it was the police. I got out of a ticket! I used the techniques that you always talk about - and it worked great! Easy peasy."
"God, Cheryl - what did you do?"
"Well, I went through a stop sign. But I calmly explained to him that it actually seems more logical for it to be a YIELD sign given how it basically merges onto the main road. And when I said, 'Don't you agree, Officer?' he didn't say anything so I took that as a 'Yes' and said, 'Well, then I think we're good here. Have a great day!' and I left."
"God, Cheryl."
And over the decades, she has managed to keep a perfect record. Not one paid ticket.
Some of her more interesting "Assuming the sale" lines (and I am not endorsing any) include these doozies which she swears just fly out of her mouth:
..."I'm sorry, Officer but my fiance just got home from Iraq and I haven't seen him in two years. I'm just really excited to see him." Officer tells her to slow down and to thank her fiance for his service.
Cheryl prays that there is still a war going on with Iraq and then asks God to forgive her for lying.
..."Gosh, I had no idea I was going that fast, Officer. The prom is tonight and I have so much to do, my hair, my nails. I'm really late." Officer stares a bit (she was 45 years old at the time) and tells her have a good time but to slow down and be careful.
She forgets to tell him that she and her teaching colleague were in "charge" of the senior prom, not "going" to the prom.
And then there were all the years of using her cousins' state police status as her get-out-of-jail-free cards for speeding violations...until they both retired.
Yes, people. This is still going on.She's even been asked to write a book.
She was scheduled for a root canal and the doctor told her that if the pain was unbearable over the weekend prior to her Monday appointment to call him and he'd meet her at the office to see what he could do.
By Saturday evening, she can't even close her mouth from the pain. She calls the doctor and explains that she has to play the piano at church at 11am so she's sorry the timing isn't the best.
He says that if she can drive (45 mins) to the office closest to his home and be there early Sunday morning, he can have her out in time for her to get to church.
By the time she leaves the office to return, it's already 11am.
Speeding ensues.
As you can guess, she gets pulled over. She explains the situation (not sure if one of her cousins was mentioned) and she's released back onto the road.
Smiles all around.
Not even 20 minutes later, she is stopped again! Different officer.
"Ma'am, get back in the car."
"Oops, I'm sorry. I was just going to explain..."
"Please get back in the car."
"Yes, sir. So I was just talking to one of your officer friends and he knows the whole story. Here is my license. If you can just coordinate with him, he'll fill you in on everything. I think that's it. So are we good to go? Byeee."
And off she goes...no ticket, no nothing.
There honestly was a plan for this email. But as you can see, it has digressed.
I hope you've been entertained. (Every detail is unfortunately true.)
Tomorrow we will discuss two talk tracks when "assuming the sale" in your business conversations.
I promise it'll be valuable.
And now I need to go pay my speeding ticket...can't seem to ever get out of paying them like some people.
To dive into the psychology of sales and how video can play into that, check this out.
Back tomorrow with regular programming 🙂
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