- February 28, 2019 -
I'm sick of my kitchen.
It's over thirty years old. There's nothing wrong with it - it's just outdated and needs an upgrade.
So I brought in one guy. He wanted to rip out drywall, change the whole flow of the kitchen. Great ideas. At the tune of...well, lots of zeros.
I'm visual guy. I need to see a blueprint and some idea of what the finished product would look like.
It's been two months...nada, zip from guy #1.
On to guy #2. A cabinet maker who came with excellent recommendations. He even traveled across the state just to talk with me.
His craftsmanship spoke for itself. And good to his word, he sent detailed plans.
I could picture the renovated kitchen. Now we're gettin' somewhere.
The problem is that he only builds the cabinets. I'd need to hire an installer.
And I'd need to find a general contractor who would handle hiring someone to do the flooring, the counter tops and God knows what else.
I don't have time to direct a "This Old House With Bob Vila" reality show catastrophe.
I need someone to manage the whole thing from start to finish.
Not a bunch of people doing their own thing who I now have to manage.
Marketing automation and funnels are an established part of marketing lingo.
Everybody and their marketing brother who works out of his parent's basement in his socks are building funnels.
Cool. But there's a lot more to it than just throwing up some web pages, connecting the dots, adding automation...and holy crap, you've got leads!
Funnels built that way are a commodity now.
Customers are more savvy now. They want and expect more in their quest for the holy grail of lead acquisition and conversion.
...they want an Uber or Lyft experience, not public transit.
They want something special.
Something that makes them and what they sell stand out like a rock star.
Something that takes their prospects down a clear, relatable and compelling journey.
...they want an Architect, not a Bricklayer.
Remember my two kitchen guys?
One was a visionary. He gave me great ideas. No follow through.
One was a worker bee. His focus was on creating beautiful cabinets. That's all.
What's missing was the guy sitting right in the middle...the Architect designing the perfect experience, the perfect journey from start to finish.
The wizard behind the curtain.
It's the same with funnels...
The difference between a funnel that is piecemeal, disjointed, haphazard...and a funnel where the customer journey is a cohesive whole, smooth, seamless is this:
An architect, not a brick layer is in charge.
Your customers will pay a premium for an architect.
A digital drywaller is forced into being a commodity where price slashing is their only option.
Is your sales blueprint built with the end in mind?
Or has it been jerry rigged over the years and held together with duct tape?
Do you even have a blueprint?
That's the place to start...or you can just let us do it.
Later,
