- August 9, 2018 -

Suddenly, you break out in a cold sweat.

You feel dizzy and short of breath.

Nausea hits fast.

Pain shoots down your arm.

Chest pain is real.

Something's seriously wrong.

And as much as you don't wanna believe it?

You know, deep down, you're having a heart attack.

So whaddya do?

You call 9-1-1.

Right?

Because admit it (especially us men)...even though you avoid doctors' offices at all costs, you're not going to say:

"Geez, I probably ought to get this checked out or I might die...

But I've got a hell of a busy day.

Then I've got my mother-in-law's birthday dinner tomorrow - and I promised I'd get the grill cleaned.

And, shoot...it's Super Bowl weekend. The emergency room will be packed.

It's probably just gas.

If I'm still not feeling good next week, I'll get it checked out."

Right?

That's stupid talk.

No, when faced with a life or death situation...you take action.

Survival is your only focus.

You don't stop to weigh your options.

You don't overthink the situation.

You don't shake it off and say, "It is what it is."

So why don't we treat our businesses with more urgency when the alarms start going off?

I'm as guilty as hell of doing this in the past.

It's easy to write off a pissy day with "tomorrow will be better."

And a lackluster month as summer slump syndrome...or a flat quarter as post-holiday budget cut condition.

And then it turns into a down year...darned economy.

Stop getting ready to get ready.

Just do one thing that you've been putting off.

Write the email.

Shoot the video.

Hire the VA.

Do the interview.

Make the ad live.

Up your price.

Just handle the next business emergency as if your life depended on it.

One thing done, day after day.

You'll feel like a vise around your chest has just loosened its grip.

Or you can just let us help.

Talk soon!

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