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Category: Small Business Success Tips
The "Goldilocks" Pricing Model

- April 4, 2018 -

You know you're getting old when you and your buddies talk (often) about your physical ailments...

Shoot me if I ever start heading in that direction lol

In fact, I tend to avoid doctors and dentists for the most part. Not saying that's smart. Just sayin'.

Luckily I have good teeth 🙂

So when I went to the dentist recently and found out I had a couple of cavities and needed a crown, I thought "Sh*t. I don't have time for this."

...which my dentist mistook the vibes I must have been giving off as a money pain point.

He probably assumed [...]

What's Your IQ?

- April 3, 2018 -

I was not part of the "gifted" class in school.

You know, the really smart kids 🙂

I remember my older and younger sisters being tested to see if they were eligible to be part of the "gifted" class...so one day I went home and asked my parents why I wasn't tested.

They just looked at each other and didn't say much as I recall. Something along the lines of "It's alright, Arthur...you play the trumpet very well." lol

So that meant scholarships unfortunately weren't in my future unless they handed them out for street smarts.

And that's ok because as [...]

The Ultimate Coffee Experience

- March 28, 2018 -

That first cuppa coffee in the morning...

Kind of eases you into semi-consciousness.

Mid-way through the second cup...

You start to feel energy flowing through your veins.

And by the time you drain that cup, you're ready to kick a** and take names!

Nothing like a good strong cup of American joe...

Oh but there is!

If you've ever had a cup of Turkish coffee, you know exactly what I'm talkin' about 🙂

Growing up, anyone who came for Sunday dinner at our house knew.

When coffee was served after the table was cleared, they were either in for a treat or a shock...

"Turkish coffee" [...]

The Taxman Cometh

- March 27, 2018 -

It's "that" time of year again!

April 15th is about two weeks away...every entrepreneur's favorite day of the year lol

And for a guy who had to take Accounting 101 three times to pass, filing taxes are about as fun as a poison ivy rash!

And that's what I have Frank, my CPA for. He's been doing my taxes for 25 years.

So when the news last December was all about either Bitcoin or the new Tax Bill, I did two things:

1) Called Frank ranting. Frank listened (most likely he just put the phone down to save his eardrums) and [...]

The Power of Daily...

- March 26, 2018 -

I've made a decision...

Time to start trumpet lessons again.

I'm a big believer in figuring out and then focusing on doing that ONE thing that will act as the lead domino, setting everything else in motion.

Once we got Barron Marketing dialed in and processes in place, I started Barron Properties...missed the hustle of dealing with customers face to face and getting out from behind a computer.

Now that systems are being put in place to start scaling that business, it's time to work on myself LOL

For years, I started every morning playing the trumpet...

+ the warm up to [...]

On Becoming a Damn Good Old Person

- March 21, 2018 -

With pushing 60, my definition of "old" keep changing.

I really like hanging around old(er) people.

+ They know how to have a real conversation...they just get right to the meat of the matter. No messing around with pleasantries. lol

+ They're opinionated...they've earned the stripes to call a spade a spade.

+ They're wise...if someone has gone through 70+ years and still has a sense of humor, I want to talk to that person!

+ Their filters aren't what they used to be...heck, they have no filters! 🙂

...and that suits my contrarian nature so I'll be a darn good old [...]

Is Your Brand Nailing This?

- March 20, 2018 -

Which is most important to nail when creating or revamping your brand?

A) Your company name.

B) Your logo.

C) Your tagline.

[Eeeert] If you named any of the above.

Sorry for the trick question 🙂

But several times a week I see people posting questions in Facebook groups asking for input on which logo people like better...

Or requests for creative company names or catchy taglines.

And it's interesting when you sit back and just observe...

Logo picks seem to be split pretty evenly. And potential name or tagline suggestions are all over the place.

So what does that tell you?

It's all personal...

Your brand is [...]
Death of the Circus

- March 15, 2018 -

Last May Ringling Brothers shut down for good after producing the "Greatest Show on Earth" for 146 years.

The death of an institution. I feel sorry for today's kids who'll never get to experience the spectacle of a circus first hand.

Every year my parents would load us kids in the car and drive to the Wells Fargo Center to see the Ringling Brothers & Barnum & Bailey Circus.

omg...I loved going to the circus.

My sisters were all about the trapeze artists. My favorites were the animals.

Remember the tigers jumping through the rings of fire?

We always tried to get [...]

She Came With Some Baggage

- March 13, 2018 -

She goes to the office with me every morning.

Is jealous of other women.

Can't golf if her life depended on it.

And drinks from the toilet...not a plus.

But she's my girl. She's my dog, Rosy 🙂

I've always had a dog. Here's the thing about dogs...

+ If you spend the time to train 'em...

+ Play with 'em...

+ Give them unexpected treats (like the beef filet she just got on her birthday.)

+ Overlook the dirty feet and occasional smell...

They'll be loyal till the end.

Not unlike your best customers...

Rosy hadn't been treated the best by her previous owner.

You see...she came with [...]

Let The Whining Begin...

- March 12, 2018 -

You know what I mean...

The annual "I hate daylight saving time" bitching and moaning.

I'm not going to waste your time ranting on whether or not daylight saving time should be abolished...I don't really give a rip about it one way or another.

"Ohhh...did someone get up on the wrong side of the bed, Art?"

I admit...the first couple of days after the time change, my body revolts a bit until the caffeine drip starts to kick in lol

But, people...there's a bigger, more important issue at stake here.

How we deal with major life changes...

In case it helps you decide [...]

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Barron Marketing’s mission is turn around the disturbing statistic that 95% of all new businesses will fail in the 1st year.

After running successful businesses for 30 years, we’ve noticed that “Businesses don’t plan to fail…they simply don’t plan.”

We find the holes in your sales process and design custom sales funnels based from years of “in the trenches” experience.

We treat your company as if it were our own.

Our core values

1. We are committed to helping entrepreneurs get results.
2. We listen, we care, we do what we say we'll do.
3. We innovate and constantly improve.
4. We face challenges with optimism.
5. We only work with clients we can provide value for.
6. We do the right thing.
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