Archives

Category: Marketing Automation
Two Fess-Ups

- February 1, 2018 -

First things first...

A couple hours after the email went out yesterday, I read it back and thought "Oh, sh*t. Everyone's going to think I'm a golf pro!"

I said that I shot a 72 on a 79 par course...

On top of not being able to spell, guess I better get checked for Dyslexia!

I shot a 79 on a 72 par course! Geez...I wish I could have shot a 72.

So to all of you who replied with accolades...thank you, but I had to 'fess up lol

Next...

Another "Come to Jesus" confession of sorts.

About 6 months ago we started to [...]

Overpriced and Crowded

- January 30, 2018 -

My Old English Sheepdog Rosy goes to the office with me every day...rides in the car with me to all my appointments...she's a real looker 🙂

But she's getting up there in years so it takes a little longer to get her in and out of the car these days...but that's ok. She's my girl!

I had a full morning of appointments and hadn't consumed my normal gallon of caffeine...so Rosy and I decided a Starbucks break was in order between appointments.

People always complain that their coffee is overpriced...but Starbucks is constantly packed!

Sure...it starts with an excellent product, [...]

Home of the Almost Famous Sandwich

- January 29, 2018 -

Legend has it that the Premanti brothers forgot to buy plates and forks when they opened their first restaurant, a hole-in-the-wall, near the Pittsburgh docks during the Great Depression of the '30's.

So-o-o when the hungry dock workers arrived to eat, the brothers piled the food between two slices of bread and served full-meal sandwiches.

After awhile, diners liked everything “smooshed” together and the rest is history.

The "Almost Famous" sandwich was born.

See...we're not just famous for the Terrible Towel and Mr. Rodgers' Neighborhood 🙂

So here's how you make this monstrosity...and it has to be in this order:

Start with [...]
What Every Good Soldier Knows

- January 26, 2018 -

Folks, I've got to warn you...I'm a bit cranky today.

I'll be straight-up honest with you. This soldier is god-awful weary.

Yeah, yeah...I must think I'm still 25 or something and can keep chuggin' along on an empty tank LOL

When I was a young buck at the first brokerage firm that hired me, I worked from the office 6 days and 4 nights a week.

Month after month...

In those days, there wasn't security in place like brokerages have today so I came and went as I pleased...working the phone whenever I could get a hold of my prospects and [...]

Numbers Don't Lie

- January 25, 2018 -

Numbers don't lie.

One of my good buddies was in deep debt.

Not a few thousand...I mean some real serious numbers staring him in the face.

A combination of living beyond his means, making some bad investments, and not having a savings plan had resulted in huge credit card debt.

He was behind on his mortgage payments and in danger of losing their home.

He and his wife were totally overwhelmed and stressed out.

I'm a numbers guy. And I wanted to help.

And so I crunched numbers. For several hours, I ran amortization schedules.

If they just followed the plan I put together [...]

The Story of a Wise Sushi Bar Owner

- January 24, 2018 -

I heard a story the other day...and it was too good to not pass on.

A colleague of ours, Dan Bussius, and his wife often go to their favorite sushi bar.

One night they found themselves sitting next to the owner at the sushi bar. After a few minutes, the owner said to Dan, "I see you in here often. Why do you come here?"

It struck Dan as kind of an odd question but he politely answered, "We come because the service is good - but mostly because the fish here is fresher than any other sushi restaurant [...]

FedEx Guys Have the Best Job

- January 23, 2018 -

FedEx guys seriously have one of the most interesting jobs ever.

They know everything people order...how often they order it...when they pause and take a break from whatever they're ordering.

Kinda creepy if you think about it.

Sort of like garbage men but in reverse...I know, my mind works in strange ways.

Sort of like how Infusionsoft can tell you who is opening your emails.

Who is clicking on email links...and which links get the most clicks.

And how long it's been since a lead has been MIA...hasn't opened an email, clicked a link, submitted a form, made a purchase. Nada, zip.

So [...]

[Sing Now] Fly Like an Eagle

- January 22, 2018 -

I am a very, very happy man today!

The only thing better than the Eagles having secured a trip to the Super Bowl...was hearing Steeler legend Terry Bradshaw lead the stadium in singing "Fly Eagles Fly."

I'm sure a lot of my neighbors here in Pittsburgh were crying in their beer...but not this Philly boy! Not last night!

And where other than Philadelphia do fired-up fans grease light poles with Crisco and drive a dune buggy up the Rocky steps?

That's how it looks when you show up loud and proud, people.

That's the kind of fire in our belly we [...]

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