- December 5, 2018 -

About ten years ago, Google shut down my Adwords account without any warning. Total wipe-out.

Suddenly my traffic evaporated...POOF.

Just like that. And just like a ton of other Internet marketers.

So I scrambled to get more traffic from other places until I got my account back in good standing…and got certified with Google Adwords as an expert.

Being out of the loop has never been a place I like to be.

But…the #1 most important thing I did (has nothing to do with Adwords) was to do a far better job of using my existing email list.

That major tweak worked [...]

- October 29, 2018 -

A young and cocky stockbroker is willing to do anything to get to the top, including trading on illegal inside information taken through a ruthless and greedy corporate raider who takes the youth under his wing.

And Gordon Gecko's infamous "Greed for lack of a better work, is good" gave birth to the greedfest sequel Wall Street: Money Never Sleeps twenty-three years later.

...and Goodfellas.

...Casino.

...The Wolf of Wall Street (Martin Scorsese showing Oliver Stone he can do "greed" too.)

...and of course the classic Boiler Room.

I lived in that world for a decade, and it's easy to get get sucked into the [...]

- August 20, 2018 -

If you’ve ever been pitched the “Anybody can do this” line while being sold the next shiny object…

Put away your checkbook.

I don’t buy into the “anybody can do anything” theory.

At least not to a level that's gonna bring the same results the people touting its praises are getting.

This weekend, I found out about the death of one of the founders of a company (which shall remain nameless) that Cheryl and I were a part of years ago.

Really great guy. His partner, the other co-founder...not so much.

And the company was an MLM.

I cannot (and won't) throw all [...]

- January 19, 2018 -

So we all know that Kroger, Wallmart, CVS along with most retail stores rely on loss leaders.

I mean, think about it...when was the last time you ran to the grocery store for a dozen eggs or a half gallon of milk and that's all you left with?

No, no, no...if we dudes are doing the shopping and not our wives, we grab more stuff on our way out. Salami and good provolone, not the cheap stuff.

And oh my god, that's my favorite mustard!

...and that deli bread with the olive chunks? Gotta have me some of that!

Heck...I'm getting [...]

When it comes to building and growing your business, I’m guessing at some point others have given you advice.

Maybe you’ve taken that advice and it didn’t work.

Maybe you didn’t take it and now wish you had.

Same with building a sales funnel...it’s that Holy Grail of marketing that everyone is searching for.

For better or worse, Cheryl and I spend a good amount of time on Facebook groups engaging with prospects that are looking for answers. They’re asking questions like these:

If you take [...]

So you want to offer a new product, course, service. Something you absolutely know that your customers need and will love!

Or are you a little unsure if they will actually buy it?

In our Armenian home growing up, lamb was a staple especially on Sunday. I still love it!

Eggplant, on the other hand? That is another story! Fried, stuffed, mashed. Couldn't stand it then - still can't stomach it.

Now if my mom would have surveyed my sisters and me ahead of time on all our favorite foods, we could have made her shopping so much more efficient!

A boy can dream, right? 🙂

As [...]

God help the small business owner.

Had you known what you were getting into, would you still have taken the plunge?

Or would you have chosen the more-traveled road?

In the 30 years of being the captain of my own ship, there have been moments when the 9-5 life of a car salesman seemed pretty darn attractive.

But at the end of the day, joining the ranks of clock punchers just isn’t an option.

Webster defines a paradox as a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true.

So here are 11 [...]

Me and Batman. Every Tuesday and Thursday night at 7:30.

I never missed a single show!

Batman and Robin kept the Joker in line and rid Gotham City of the bad guys.

You’re an entrepreneur and a superhero by default. It’s your calling, and the world needs you.

Every day you toss on your cape and battle your competitors. You battle those who doubt you can make a go of your dreams. And you protect your customers.

You feel the weight on your shoulders – payroll to make for your employees, results to achieve for [...]

I’d rather have a colonoscopy than watch reality tv, but there’s one show I never miss.

ABC’s Shark Tank.

Premiering in 2009 and still going strong, it’s the most-watched program on Friday nights.

Hopeful entrepreneurs go on the program and present their business idea to a panel of self-made millionaire investors (Sharks) with a goal of convincing at least one Shark to invest in their concept in exchange for a stake in their company.

First comes the pitch… portable urinals that look like a golf club, remote-controlled bird feeders that allow you to “zap” pesky squirrels, and man candles designed to freshen your house but [...]

Before playing “Doc” Brown in Back to the Future and Uncle Fester in The Addams Family...

Christopher Lloyd rose to fame portraying Reverend Jim "Iggy" Ignatowski in the ‘70’s television series Taxi.

In one episode, his eccentric but lovable character decides he’s going to be the most perfect cabbie in the world.

He surprises his patrons by treating them to a level of service they’ve never experienced before. He serves them sandwiches and drinks in the cab. He takes them on guided tours all over Manhattan. He even sings Frank Sinatra tunes while he drives.

Iggy’s customers are so thrilled with the experience of [...]