I’m sure you’ve heard the saying “Jack of all trades, master of none.”

If you’re a solo-entrepreneur, you can’t afford to be a Jack.

If you’re a business owner with employees...you can’t afford to hire anyone with a "Jack" mindset.

And as you know...if you’re going to be successful as a small business owner today, having an online presence isn’t an option.

So if you’re feeling overwhelmed with all that comes with Internet marketing...the problem may be that you’re trying to do everything yourself.

To make matters worse, you’re probably asking yourself, “Why am I working so hard and not making any money?”

How do you think [...] Read More>>

You’ve heard the rags-to-riches stories.

From waiting tables to millionaire by the age of 28.

From living on the streets to owning multiple homes.

And while all those stories are inspiring to small business owners...the road to riches is a bit more “down and dirty.”

Entrepreneur and author Mike Michalowicz compares true entrepreneurialism to a typical bathroom experience: “business” is done and you discover only 3 sheets of TP left on the roll!

Necessity breeds invention if you want to leave the rest room smelling like a rose.

Serious business owners don’t gain success in their industries by sitting around hoping [...] Read More>>

It was the spring of 2007.

The real estate industry was self-imploding, and you could smell the fear.

My mortgage business of twenty years was dying on the vine.

I got involved in Internet marketing as a way to supplement my income - and I couldn’t figure out why I wasn’t getting the results that I was expecting.

The results I should have been getting.

I mean, I was doing everything right. Exactly like the “gurus” told me.

Stuff like...

... reading the recommended books like Action Selling and The Ultimate Sales Letter.

... forcing myself to check my emails only twice a day.

... tweeting and posting Facebook [...] Read More>>

How do you justify the expense of attending professional conferences?

Event ticket, travel, hotel, food expenses – they all add up.

How do you begin to measure ROI?

If you’re like the majority of us... at the very least you total up all your receipts and hand them over to your accountant as a tax write-off.

And you toss the conference swag bag (now a cluttered pile of business cards, speaker/session notes, and vendor booth free goodies) in a closet or a corner in your office.  You tell yourself you’ll get to them as soon as you catch up on all the stuff that [...] Read More>>

“But if I give my best stuff away, no one will pay for my expertise.”

This is a common concern I hear all the time.

So let’s cut to the chase and clear up this myth.

Early on when Cheryl and I started seriously studying Internet marketing, we learned the concept of “moving the free line.”

Successful marketer Eben Pagan coined this term when he demonstrated how he used it on his Double Your Dating business under the pseudonym of David DeAngelo.

The idea is that you give away free value up front to convince people that you are worth listening to…and [...] Read More>>

Me and Batman. Every Tuesday and Thursday night at 7:30.

I never missed a single show!

Batman and Robin kept the Joker in line and rid Gotham City of the bad guys.

You’re an entrepreneur and a superhero by default. It’s your calling, and the world needs you.

Every day you toss on your cape and battle your competitors. You battle those who doubt you can make a go of your dreams. And you protect your customers.

You feel the weight on your shoulders – payroll to make for your employees, results to achieve for [...] Read More>>

I’d rather have a colonoscopy than watch reality tv, but there’s one show I never miss.

ABC’s Shark Tank.

Premiering in 2009 and still going strong, it’s the most-watched program on Friday nights.

Hopeful entrepreneurs go on the program and present their business idea to a panel of self-made millionaire investors (Sharks) with a goal of convincing at least one Shark to invest in their concept in exchange for a stake in their company.

First comes the pitch… portable urinals that look like a golf club, remote-controlled bird feeders that allow you to “zap” pesky squirrels, and man candles designed to freshen your house but [...] Read More>>

Leave it to a small Canadian airline carrier to show up like no one else!

WestJet, a budget carrier founded in 1996 that services flights to only 85 destinations, scored BIG in a holiday marketing campaign that went viral after posting their video on YouTube.

Here’s how their outrageously successful campaign unfolded:

As passengers boarded their flights in Toronto and Ontario, a Santa appeared on a large screen and asked the travelers what they’d like for Christmas… with wishes ranging from socks and underwear to a flight home for the holidays to a big screen tv!

Behind the screens, employees were furiously taking notes. [...] Read More>>

Before playing “Doc” Brown in Back to the Future and Uncle Fester in The Addams Family...

Christopher Lloyd rose to fame portraying Reverend Jim "Iggy" Ignatowski in the ‘70’s television series Taxi.

In one episode, his eccentric but lovable character decides he’s going to be the most perfect cabbie in the world.

He surprises his patrons by treating them to a level of service they’ve never experienced before. He serves them sandwiches and drinks in the cab. He takes them on guided tours all over Manhattan. He even sings Frank Sinatra tunes while he drives.

Iggy’s customers are so thrilled with the experience of [...] Read More>>