Put a crowd of business owners in one room.

And it doesn’t take long before their competitive natures rear their ugly heads.

Especially when they all are vying for clients in the same industry.

Everyone keeps their trade secrets close to their vest for fear of competitors stealing their ideas and potential customers.

Usually…

But not so at the inaugural conference of Infusionsoft Certified Partners (PartnerCon as it's known now.) There were only 75 of us, but there must have been more than 1000 years of collective marketing expertise in a room at all times.

During breakout sessions, meals, lobby chats, shuttle rides to the airport…every single person shared their best stuff gleaned from years of experience. No one held back.

An atmosphere of abundance created an epicenter where for 3 full days you literally were in a marketing mecca.

THERE’S A POINT TO ALL OF THIS

As small business owners, we all service our customers 24-7 to make sure their needs are met. That’s our responsibility and our commitment. But there is also a very vital need to be part of a collaborative group that shares out of a mentality of abundance.

And if you’re in the consulting business, it’s even more critical that you carve out a time in your schedule where you mastermind with like-minded professionals who trust each other and commit to being each others advocate.

The masterminds that Cheryl and I belong to keep us sharp. We also attend monthly coaching sessions - yes, even as a company who focuses on helping businesses grow, we have a business mentor!

Coming from a mindset of sharing creates a spirit of respect and trust. Bonds are created when vulnerabilities are exposed. You know that this small group has your best interests at heart and will hold you accountable to do what it takes to reach the goals you’ve set for yourself.

If you’re not part of a supportive group, you must be – and we have two solutions if you're an Infusionsoft user:

1. Infusionsoft Open User Group - this is a totally free private Facebook Group where Infusionsoft Users ask questions on how to best use the software. Cheryl is extremely active in that group offering her expertise.
2. Infusionsoft Success Lab - this is a paid membership (14-day $1 trial) created by our good friend Tyler Garns. It's a training system that helps you master Infusionsoft in 10 minutes a day and includes a private Facebook Group that is invaluable. His methodology is the closest to ours - and we highly recommend learning The Way™.

Think of support groups as hazard insurance!

Seize the day!

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