"I want my new website to look exactly like Brendon Burchard's."
There was a time where in the course of a year -- I'll bet a round of golf -- we heard that request at least a dozen times when starting a new web design project for a client.
They say that imitation is the highest form of flattery - and I'm sure Burchard was sincerely flattered.
At the same time, most likely he politely (because he's a genuinely nice guy) shook his head and thought "They just don't get it."
Now on the other hand...if I heard this I'd literally drop to the ground in a state of ecstasy: "I want my web site's sales funnel to work exactly like Brendon Burchard's."
Did you get the difference? It's huge.
What your visitors see on the front-end is only as good as what's supporting it on the back-end...
A website can look great. But if four must-have's aren't in place before that website goes live, the results will be disappointing at best:
Are you using PPC, direct mail, seo, blogging, video, radio ads, webinars? Putting up a bangin' website and hoping people will find you is like setting up shop in a tricked out new building...in the Sahara Desert. Your target audience won't magically just find you unless you advertise.
Make sure that is relevant to the copy used in your ppc ads, direct mail pieces, blog post content, etc.
Promoting a $5 coupon toward a dozen gluten-free cupcakes and then sending those who click on the ads/links to a page where there is no mention of a coupon (or the coupon is expired) is a sure way to lose credibility. And sending then to the Home page and expecting them to find your specific offer is just as bad.
Be ready for the low hanging fruit who purchase your lead-in product if offered on the optin form thank you (redirect) page.
Leads don't come cheap so when those leads become customers, you should be tripping over yourself to automate delivery of tips and tricks, a task for your staff to make a welcome follow-up call, and a timely upsell offer.
Below is an image that shows the blueprint to one of our follow-up sequences that goes out to our new customers.
[leadpages_leadbox leadbox_id=145315c46639c5] [/leadpages_leadbox]
4. A FOLLOW-UP NURTURE CAMPAIGN
This is for those who optin for your irresistible offer but who don't bite when you give them the option of giving you cash right away.
Not all your leads will be ready to purchase when you first put that offer in front of them. It's a fact that your lead to sale conversions will be 20% higher just by incorporating at least 3 follow-up value-driven emails separated by 5-10 day delays with the offer put in front of them again.
Before we ever start a new CyberFunnels project, we address in depth all four.
Sure, we could just give people what they want, but that won't get them results. And people come to us to get measurable results.
Like Ben Franklin was fond of saying, "An ounce of prevention is worth a pound of cure."
You might think you are a dentist or a software company or a local spa owner.
In reality, you are a marketer.
Seize the day!
