- January 17, 2019 -
It was a simpler time.
...John McEnroe was still winning Wimbledons.
...Angelina Jolie was still kissing her brother.
...a gallon of gas still rang in at under a buck.
...Russell Crowe brought back the Caesar.
...Frank Kern, Eben Pagan, Andy Jenkins, Jeff Walker and Mike Filsaime hadn't even conceived of "The Syndicate" yet.
Speaking of which...according to Syndicate member Frank Kern, "Have you ever noticed that all the people in the Internet Marketing world are promoting each other? I mean, we're not psychic. It's not like, 'Oh, I suddenly realize he's having a launch today, I have to nail it'. We all work together, all the top people work together."
People, these guys literally did lead gen for for pressure-sales telemarketing companies called "boiler rooms." (And I know a thing or two about boiler room selling from back in the day as a broker.)
I mean...think about it. These guys built massive lists and then promoted each other's launches in ways you have no idea.
Talk about Internet incest. Yet we hold some of these guys up on a pedestal and collectively spend billions buying their stuff.
Affiliate marketing. Multi-level marketing. Price fixing. Unfair competition taken to a level we can't even comprehend.
I mean like cartel-level.
Rant over...I swear I try to stick to one train of thought but well, that's the way my mind works.
I'm sure they're good guys. We all do dumb stuff at times.
So...the complaint I hear asked a lot is:
+ They still use mail order catalogs.
+ They say, "My customers are NOT on social media. And I'm not paying for Likes or Follows." And...
+ "I tried Facebook ads once and they didn't work." Or...
+ "I only do Adwords - no way am I going to sit around replying to people's posts all day."
So I'll bet you think I'm going to recommend they "get with the program!"
Embrace digital marketing...
...and social media marketing
...and bot marketing
...and all the new fan-dangled tactics that pop up every day
Maybe. Maybe not.
Facebook ads do work...if done right.
Sales resulting from posting in Facebook Groups do happen...if done right.
Consistent daily list building from SEO absolutely works...if done right.
On the flip side, I know a guy who is CRUSHING it using the phone book. All of the other auto-repair in his small town are using social media...but his town is still mostly dial-up and everyone still uses the phone book.
While the other shops were twiddling their thumbs waiting for Uncle Bob to follow them on Twitter, he's cleaning-up! WOOT!
Just because one tactic works for other businesses or industries doesn't mean it will unequivocally work for you.
Just because something has worked for you for 10 years doesn't mean it will pull the same metrics for eternity.
Just because a new strategy hits the scene doesn't mean it's good...or bad.
There are just too many variables to consider...demographics of your target audience just for starters.
Zig when your competitors zag.
Be client-centric, not company-centric.
Keep a steady pulse on your industry.
Don't be a commodity...because when everyone is saying the same thing, price becomes the deciding factor.
When we have a Discovery session with our prospects, we dive deep and come up with strategies that you've probably never considered.
Later,
