- January 3, 2019 -
Every January like clockwork.
The marketing-guru-psychologist-wanna-be's come out of the woodwork.
Their emails flood your inbox with fear mongering, guilt-laden subject lines like:
"The #1 Reason Your Business Will Tank in 2019" and...
"Do You Really Want to Stay Broke Yet Another Year?"
Inviting you to join their "exclusive" group and...
...manifest your greatness (remember the Secret and Law of Attraction?)
...up your game
...get in alignment
Of course with all that leveling up, you get to bond with the other groupies and hang glide in Kahului...run with the bulls in Pamplona...and motor cross in Moab.
All while taking selfies and posting them on Facebook with 100% emojis that let everyone know what an awesome life you have.
Oh, at the low cost of $30K a year!
Reality is...your business credit card is maxed out and you're having a mid-life crisis.
Art...buddy, a little cynical aren't you?
No. Actually I'm being realistic.
It burns me when I see so-called "gurus" luring hard-working and hard-pressed entrepreneurs into yet another expensive mastermind where at the end of the year...you're pitched on the next level program where the real secrets are!
Give me a break! It's B.S., people.
Do the work. Do the hard work.
Align yourself with good, honest people who will expertly work with you to get stuff done.
...people who won't just tell you what you want to hear.
...people who won't suggest you all take a trip together and sing "Kumbaya."
...people who won't tell you that daily drinking green juice and twisting yourself into ungodly yoga poses will take your business to the next level.
Remember what I said yesterday:
My only advice for you for 2019: Get the right people into the right seats and get out of the way.
Looking to add to (or make some changes to) your team?
Consider interviewing us for the position.
Later!
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