- March 20, 2018 -

Which is most important to nail when creating or revamping your brand?

A) Your company name.

B) Your logo.

C) Your tagline.

[Eeeert] If you named any of the above.

Sorry for the trick question 🙂

But several times a week I see people posting questions in Facebook groups asking for input on which logo people like better...

Or requests for creative company names or catchy taglines.

And it's interesting when you sit back and just observe...

Logo picks seem to be split pretty evenly. And potential name or tagline suggestions are all over the place.

So what does that tell you?

It's all personal...

Your brand is how your company makes people feel.

Simon Sinek, author of Start With Why, nailed it when he said, "People don't buy what you do they buy why you do it."

Your brand is whatever your prospects believe your company to be.

Let that sink in.

It's kind of like the "real" definition of spam. The official definition is that spam is "unsolicited email."

But in reality, spam is "whatever the receiver thinks it is."

Sort of gives the recipient all the power, doesn't it? And it's all based on perception.

Same with your branding.

That's why your brand is so much bigger than a logo or tagline.

Unfortunately, none of us are a Nike, Coca Cola or Dominos Pizza.

So sure, coming up with a catchy name, logo or tagline might grab attention but...

...they're not enough to drive your prospects to buy or die.

You've heard me say over and over that it's a noisy world out there and...

It's all in how you position yourself. How you stand out from your competition.

What's the one thing that will pull your target audience in and grip them until they perceive you as the only logical choice?

Did you ever watch the movie Twister? omg...great picture!

I just re-watched it this weekend. Rosy howled when she wasn't hiding behind the chair lol

Anyhoo...Bill Paxton joins forces with his estranged wife Helen Hunt as storm chasers in Oklahoma, trying to perfect an instrument that collects tornado data by releasing it into the tornado's vortex.

You know this. The vortex starts small - but as it gathers speed, its pull gets stronger and stronger sucking in everything in it's path like a vice.

That's exactly what your positioning statement needs to do.

Here are four questions to think about:

1. Why should your prospects choose to work with you versus every other competitor?
2. What does your company do better than any other in your industry?
3. What are you known for? ie. What have your best customers told you as to why they keep coming back?
4. What do you want to be known for?

We never start a project that deals with traffic and conversion unless we nail this part with our customers. Your positioning is the eye of the storm!

If you need help, set up a free consult with us.
 
Later!

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