- March 6, 2018 -

If I ever lose my day job, maybe I could make a living doing impersonations.

Can't beat the Duke...

"Whoa, take 'er easy there, Pilgrim."

"Sorry don't get it done, Dude."

"Friend, you better get another line of work; this one sure don't fit your pistol."

And I do a mean Scarface...remember these?

"Who put this thing together? Me, that’s who! Who do I trust? Me!" and...

"You wanna waste my time? Okay. I call my lawyer. He’s the best lawyer in Miami. He’s such a good lawyer, that by tomorrow morning, you gonna be working in Alaska. So dress warm."

Occasionally I'd get myself in hot water imitating my teachers.

I was too young to know that my Sunday School teacher had Parkinson's Disease...when my dad found out I was mimicking him, I paid dearly for it.

Having a good ear worked both ways in music class...

If I could just hear a song once I could play it by ear.

But put a piece of music in front of me, and I was in a bit of trouble. That took more work...reading music just didn't come as easily for me.

So if you are a teacher, know one or live with you...you get where I'm going.

Everybody learns differently.

Everybody's brains do better with different input types...usually it's a blend.

+ Visual...you gravitate to pictures and videos.

+ Auditory...music and audio recordings help you focus.

+ Reading/Writing...articles and emails are what you keep going back to.

+ Logical...you need to understand the big picture so systems and processes are your jam.

+ Social...you work better in group settings.

+ Solitary..."I need my space" lol You work better on your own with time to work through and process the info.

So what does this have to do with marketing?

Remember yesterday's email where I said:

And if you're still creating your campaigns in a linear way where everyone gets the same message on the same schedule and consumes the information you're force feeding them using the same media type...

You may as well just use a plain old autoresponder and be done with it.

The missing piece in giving your prospects and customers an experience that will set you apart from your competitors is providing them with different ways to consume all the great stuff you're giving them.

Because everyone is different in how they process information...if we only make our content available in one media and one format, we can potentially lose 2/3's of our market before we even start.

How cool would this be?

What if you offered your prospects early on in the qualifying stage different ways to move forward with you?

I mean you literally give them a chance in an email to click on one of four links to let you know the best way to communicate with them for the rest of their journey...

1. Reading - they'd get emails with links to blog posts, articles, long form sales letters.
2. Visual - they'd be provided with videos to watch.
3. Logical - they'd be given the opportunity to request a phone call so that questions and concerns could be talked through.
4. Social - they'd love access to a Facebook group. And most likely SMS.

See how this approach could flip the standard "one size fits all" marketing that everyone is doing?

I love doing PPC for a few of our clients that I work with...it's because Google thinks the same way I do.

All Google cares about is that anyone using their search engine gets the most pleasurable experience possible.

That's exactly how we as marketers need to approach automatic marketing.

If your campaigns are still following the old rules and need to transition to more of the "create our own adventure" model...schedule a free consult and we'll come up with a plan.
 
Talk later,

[leadpages_leadbox leadbox_id=14555ac46639c5] [/leadpages_leadbox]