- March 1, 2018 -
Although I've traveled a lot, I've never been on a cruise...and don't ever plan to go on a cruise.
Before I have a mutiny on my hands, a lot of people love cruises and I get that there are all types of cruises...
Some are really high-end where everything is included, unlimited alcohol, bigger rooms, smaller ships, and decent food.
Then there are cheaper versions where everything is a little less luxurious.
They've just never appealed to me and my contrarian nature lol
+ Can't handle listening to Celine Dion's "My Heart Will Go On" for hours on end.
+ Not a fan of showers and bathrooms so small that if I drop the soap, I have to back out just to pick up the darn soap.
+ Being part of a herd on and off ship...people, I need my space!
My friends have told me that to get a seat at the pool you have to be there by 9am and then your neighbor is 5 inches away. No way.
+ No culture...if I want to leave America to experience culture outside the US, I don't want to be around Americans all day.
+ Coming home and having to go on a diet.
+ The idea of an agenda, curfews, a set of excursions to pick from...gotta do my own thing.
My idea of a perfect vacation is to go to a Greek fishing village on one of the more obscure islands. Spend a whole week wandering around, buying local produce, drinking their wine, chatting with the locals.
No plans.
I just want to blend (not tough being Armenian haha.)
It was a big trend in the 70's and 80's where the reader was able to decide which direction they wanted to go...
And based on their choices, they got their own totally unique story.
Their own adventure.
It's the same with marketing funnels if done correctly.
The old rules of automated marketing told us to design our campaigns linearly.
Basically everyone travels the same path...no deviations from the TripTik that we planned out and so carefully constructed.
But real people in actual sales funnels don't work that way.
What if Mr. Alpha prospect wants to move quicker through your process.
Let's say he's hyper interested and doesn't want to wait out the delay timer time configuration to be send to the next destination...maybe to the next video...or to an appointment scheduler to talk to someone...or to the sales page.
Do you really want to make him wait?
"No, Mr. Alpha...you need to wait for two days (and it must be a weekday) to move ahead. I've designed your trip to be leisurely and everyone needs to stay on schedule, damn it!"
In every campaign that is designed to take a lead from point A to point F (with point F being a major milestone) you've got to build in a slow track and a fast track.
Or you're going to lose your passengers.
They'll jump ship...or they'll swear off cookie cutter cruises forever like me 🙂
Let's continue this conversation on Monday!
If your campaigns are still following the old rules and need to transition to more of the "create our own adventure" model...request a free consult and we'll come up with a plan.
Have a great weekend,
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