Rx for Jack of All Trades Syndrome
I’m sure you’ve heard the saying “Jack of all trades, master of none.”
If you’re a solo-entrepreneur, you can’t afford to be a Jack.
If you’re a business owner with employees…you can’t afford to hire anyone with a “Jack” mindset.
And as you know…if you’re going to be successful as a small business owner today, having an online presence isn’t an option.
So if you’re feeling overwhelmed with all that comes with Internet marketing…the problem may be that you’re trying to do everything yourself.
To make matters worse, you’re probably asking yourself, “Why am I working so hard and not making any money?”
How do you think the guys who are killing it in their industry are doing it?
Let me tell you right now – they are definitely not sitting behind the computer screen for 18+ hours slaving over all the tasks that are needed to make an online business successful.
SO WHAT’S THEIR SECRET?
They know that to scale the Internet marketing portion of their business to a profitable level, they will have to outsource at some point. Rather than lose focus by tending to the time-consuming, tedious things (blogging, social media, landing page creation, SEO, PPC, etc) they train people to become proficient in these areas.
As a result, you get to focus on growth strategies and developing new products/services.
Outsourcing is not a crutch that you can do without, but rather, a helping hand when you need it most.
DO WHAT YOU DO BEST AND OUTSOURCE THE REST
Barron Marketing took off when Cheryl and I did two things: focus on what we did best and hire the most competent people we could afford to do everything else.
Realistically speaking, this is not a possibility for most newbies. My advice is NOT to outsource until you at least know how to do everything yourself; otherwise you won’t be able to teach someone to handle the tasks you don’t want or need to do.
And you won’t know if they’re doing it correctly.
As your online business efforts take off, take a portion of your earnings and invest it in people… talk about great ROI (return on investment)!!
While our economy may not always be conducive to more risky investment opportunities, investing in people to help grow your business is always reliable.
My good friend and mentor Howie Schwartz often says that his greatest strength is outsourcing: he surrounds himself with the best in the world… the best copywriters, the best web designers, the best coders and programmers – and then the best project managers to manage everything.
That leaves him to envision his next project and set the wheels in motion to make it all happen.
Most are not financially able to scale their efforts on that level, but you can start small… I always say:
“Why spend a whole week tending to a $20 problem?”
Decide today that you’re going to give up control on ONE task, however minor it may be, and let an expert handle it.
Seize the day!