[SWIPE] My Ad for an Executive Assistant

[SWIPE] My Ad for an Executive Assistant

– February 8, 2018 –

Due to all the requests to see the unorthodox ad (mentioned in yesterday’s email) that I use in Craigslist when looking for an executive assistant, here you go…enjoy!

And remember I warned you…

It’s not your normal ad.

+ It’s long. (There are reasons.)

+ It’s formatted a certain way (all caps, double dash’s,etc) to stand out.

+ It’s written to sound like I talk and work…FAST and NO B.S.

+ It sums up how I live and work.

(If you didn’t get a chance to read yesterday’s email, you can find it here.)


Rock-Star “Right-Hand” executive / administrative assistant needed


My name is Art Basmajian and I’m a very successful real estate investor (like those guys you see on TV) and my personal bandwidth is maxed-out, and I need an amazing person to help me scale.

This is a very unique position…a blend of executive assistant with great people skills, an “implementer” and project manager who can help see critical tasks through to completion.

In other words, I’m looking for an awesome, “right-hand man/woman.”

My goal is to fill this role with an amazing person that I can work with for many years to come, providing you with a stable, fulfilling, and rewarding way for you to contribute your gifts to the world.

You’ll have an amazing opportunity to learn about direct response marketing, online marketing, and real estate investing.

You’ll have an opportunity meet and interact with some of the most successful people that I know.

Your start time? Immediately!


FAST FAST FAST! I am FAST – and I need you to keep up the pace! You work on 3 different things at once because otherwise you feel like you’re slacking off. You’re fast on your feet and can quickly change direction on a dime if the situation dictates.

YOU’RE WILLING TO TAKE CONTROL – I need somebody that is a little dictator. I do not want somebody that’s super sweet like “I’m a gummy bear. I’m so happy! I’m sticky sweet from my head to my feet!” NO! I want somebody who’s like “HEY! This is what I need. Get it to me!” And I’m like “Ahhh, here you go!” You will be the overseer of order!

YOU HAVE THE MEMORY OF A BLOODY ELEPHANT – I work so fast I forget stuff all the time. Appointments. Meetings. Birthdays. You will be my living, breathing memory bank, and you’ll need to save my behind at least on a weekly basis.

YOU ABSOLUTELY ADORE WHAT YOU DO. This is important…no clock watchers! Your focus needs to be on getting the job done – not getting the job done before the whistle blows. Heck, there isn’t a whistle anyway. (I’m a family man so that’s also important HOWEVER sometimes I have to sit and finish something after everyone is asleep so that I can push on our goals and deadlines… so you may also have to do the same.)

YOU CAN TOLERATE ME! To be clear – I’m a great guy, nice, generous, positive, but you also have to be able to deal with me not giving much direction, my slow (or nonexistent) communications and me generally ignoring you in favor of working on my businesses. If this is you, we’ll get along like a house on fire.

YOU HAVE TRULY ASTOUNDING ATTENTION TO DETAIL. I’m a bit of a perfectionist – that’s one factor behind my success. So you need to fill in the details, and be absolutely anal about it. I need correspondence, emails, schedules, to all be as perfect as possible. If an email or sales page has typos, I’ll be very annoyed, and what’s worse, it could cost me money. So you must be uber-accurate with schedules and other details. You also HATE a messy desk or office.

YOU ARE A DIAMOND. Diamonds are created under pressure – and you’ll find yourself in plenty of situations where you need to be lighting fast, ultra accurate and absolutely perfect, all in a very very short space of time.

MULTI-TASKING AND ORGANIZATIONAL SKILLS. You’ll be working on several different projects at once, and I can’t have you sitting there with your head spinning. I need someone who can set priorities and get things done.

TOP NOTCH TEAMWORK, COMMUNICATION SKILLS, AND ATTITUDE. My team runs like a well-oiled machine because everyone pulls together and has a great attitude. Anyone who isn’t a team player will very quickly find themselves on the outside.


COMPUTER LITERATE – You MUST be VERY VERY VERY computer literate. Our entire businesses use a lot of technology…that means that you have fill comfortable figuring things out when it comes to software and things on the web. More details about this further down the page.

WINDOWS OR MAC? – I’m a Windows guy but know how to use Apple computers. If you’re an Apple person then I would also expect you to know your way around Windows and working through issues (since some of our outsourced workers will have Windows.)

BILINGUAL – It would be VERY helpful if you were to speak both Spanish and English…it’s not a deal breaker by any means but certainly would give you an edge over other candidates.

EXCELLENT WRITTEN ENGLISH – This is a MUST have for me and a deal breaker. You have to able to communicate extremely well in the written word. This means structure, proper use of nouns and adjectives, etc. Your ability to communicate precisely using the written word is very important.

YOU LOVE CHECKLISTS – Your first instinct the moment you have a project in your hand is to create a checklist. You love guidelines and having everything spelled out in detail. You love organization and making sure that everything is exactly where it needs to be.

YOU SHOULD BE A GREAT TYPIST – If you’re only typing at 30 words per minute… then that’s going to slow us down. I personally type in excess of 90 words a minute…you don’t have to type that fast but if you’re way slower than that, it’s going to annoy me very quickly.

PLEASING PERSONALITY – You’ll be interacting with clients, customers, and various business partners. So having a pleasing personality is a MUST. That means you’re outgoing and positive when on the phone with people (just like me.)

HERE’S HOW YOU’LL BE HELPING ME IN MY REAL ESTATE INVESTING BUSINESS ===================================================================

I’m an active real estate investor buying and selling many houses per month and will need your help in this area as well.

In the beginning, I’ll have you dive right in and do a lot of the day to day activities here so that you can learn how everything works.

You will be marketing properties we have for sale on line.

You’ll be doing text, email and voice mail blasts to our buyers list alerting them to the new deals we have available.

You’ll be following up with buyers’ questions and their offers.

You’ll even meet groups of buyers to preview the homes.

You’ll also be negotiating with these buyers ( with my guidance) to get us the highest and best offer on the house.

However, down the road you’ll start to manage parts of the process instead (since we’ll have other people on the team handle a lot of these tasks.)

OH…And you do NOT need to be a licensed agent because we are an investment company buying and selling for our company only so no license is required.

YOU’LL BE HELPING ME WITH MARKETING: You will work through virtual assistants and vendors to create lists that we will be marketing to. You’ll create marketing pieces and be deeply involved with launching a lot of new marketing ideas both on and off line.


EMAIL INBOX: If you have an inbox overflowed with hundreds of unread emails then this position is likely not for you. This is because eventually you’ll also be in charge of reading all of my incoming emails, tagging the critical ones that I should look at and handling the rest of them.

CALENDAR MANAGEMENT: You’ll be in charge of managing all appointments for me during the day, dealing with the back and forth scheduling, handling cancellations. Ensure I have all meeting info (agenda, time zone, directions, other person’s bio, etc) so I can open appointment and GO!

CREATING SYSTEMS: You’ll be writing procedures and organizing them inside of our Google Drive account and Teamwork.com application. You will ensure that files get name according to our standard protocol and then filed to the proper location in our online storage.

ONBOARDING NEW HIRES – Copying, pasting, preparing our onboarding process for new hires. Setting up all accounts new hire will need (email account, Convo, etc.) Sharing all Google Docs a new hire will need.

PERSONAL ITEMS: You’ll also need to help me with personal items. Perhaps I need help in booking a vacation and need tickets, hotels and research to make it all work. I may need to coordinate handyman and delivery people locally. Perhaps I need to find and ship gifts for clients or friends.

HELPING ME WITH THE TECHNOLOGY IN OUR BUSINESS: You’re going to be helping me with a lot of the technology that we use in our businesses. You DON’T need to know how to use all of them BUT if you’re at least familiar with them…or can just say “Don’t worry…give me an hour and I’ll figure it out” then we’re going to work very well together. (Here’s a few of the things we use in our business: Infusionsoft, Mailchimp, WordPress, Smartsheet.com, Teamwork.com, Google Drive, Zendesk.)

MICROSOFT OFFICE (AND GOOGLE DOCS): I do a lot of powerpoints so you’ll need to help me with creating powerpoint presentations, formatting word documents, and working on Excel spreadsheets (some of these are in Google Drive as well.)

YOU’LL BE A PART OF MY BUSINESS AND PERSONAL LIFE. I’ll be relying on you to keep things running as I run my businesses, and you’ll quickly become the most important person in my organization. As such trust is HUGE for me.


My office is located at on Freeport road, near Bob Garage (a local bar) and Atria’s (restaurant).

If asked to come for an interview I’ll give you the full address.

It would be ideal if you were no farther than 30 minutes away from my office.

If you’re within 30 minutes of my office, it means that you will have an easy drive in the winter, you’ll assist in attending property showings, meeting buyers,etc.

Being on the road will NOT be your primary thing you do BUT you will be out there a few hours a week.

You’ll be working from my office 85% of the time and you’ll need to be a self-motivated rock star who takes pride in their work, and work-ethic.


This is not a 9-5 company and I’m not a clock watcher.

If you need to leave for a few hours for a doctor’s appointment out of the office, that’s fine as you can call in or deal with things from the road.

Bottom line: Come in attack the day and get results and work until the job or project at hand is done.

I have no desire to Micro-manage you or your schedule.

Your performance is judged strictly by your results.

I’m open to full time or part time work.

If you are wanting something part time keep in mind that I will eventually will want you to work full time.


You’ll start Full-time with an expected workload of 8 to as many hours as it takes to get the job done.

Look I don’t except you to work 60 hours a week BUT there will be times you will need to meet deadlines- come in early, stay late even work on a weekend.

As I stated above I’m not looking for clock watchers.

The more you can help me scale, the greater the opportunity for you to grow.

The range of pay for this position is $15/hour to $25/hour to start.

Plus I love giving gifts and bonuses for doing outstanding work.

The pay range depends on your experience level, if you’ve done this type of work before, and familiarity with the tools that I listed above.

We’ll start hourly but you’ll end up getting paid as a salary with bonus compensation (you’ll be rewarded for helping me in the business)


If you’re interested, simply click the link below and you’ll be taken to an online application form https://app.smartsheet.com/b/form/9e8e149ebd3241549bcd01f838673c93


If you’ve made it this far then there is a very good chance that we’ll be chatting soon.

I wanted to share with you my philosophy, mission and values…

My philosophy is simple: Begin with the end in mind. Know your numbers. Base your decisions on facts.

My mission is critical: To take our clients, partners, vendors and investors to a better place than where they were before coming to us.

My values are deep:

+ Inspire all you come in contact with to do, be, or have whatever they desire

+ Never quit Constant and never ending improvement

+ Respect – You have give to get

+ Excellence in all we do

+ Attitude will make or break you

+ Systems Rule

+ Exponential growth

So, if you made it to this point…you are a real ROCKSTAR 🙂

I hope this helps give you some ideas that you can swipe and deploy in your own business!

Until tomorrow,
Art Basmajian signature

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