One Size Doesn’t Fit All

One Size Doesn’t Fit All

When it comes to building and growing your business, I’m guessing at some point others have given you advice.

Maybe you’ve taken that advice and it didn’t work.

Maybe you didn’t take it and now wish you had.

Same with building a sales funnel…it’s that Holy Grail of marketing that everyone is searching for.

For better or worse, Cheryl and I spend a good amount of time on Facebook groups engaging with prospects that are looking for answers. They’re asking questions like these:

  1. How do I start?
  2. Which type of funnel works best?
  3. I want a funnel like Ryan Deiss (or your name of choice.)

If you take away anything today, make it this.


Not your business model.

Not your marketing and sales funnel.

Not your perfect customer.

Not your golf swing.

I could go on and on…

So when someone asks a question like “Should my lead magnet be an ebook or a video?” or “Should I move a lead on to the next step if they haven’t purchased my tripwire first?” I know they aren’t going to like my answer.

But I give it anyway…


Anyone who tells you that strategy A unequivocally works better than strategy B is telling you what works best for them. That doesn’t mean it will work the same for you.

There are just too many variables: your target market, the cost of your core product or service, your avatar’s demographics including age, gender, where they hang out online, their buying habits, etc.

So psychologically what happens when we’re smacked with an answer like “It depends” is that we tend to feel a tightening in the chest.

Frustration sets in.

Overwhelm follows.

And procrastination results…because the black and white
answer we want is now fifty shades of grey.

Paralysis by analysis causes you to do nothing. And building that marketing funnel that was priority #1 is now shoved aside to deal with later.

The one thing that could potentially give your business the breakthrough it desperately needs is now replaced by busy work that won’t really impact your business.

That’s no good, right?

This is exactly why we build CyberFunnels™. While certain marketing principles might work similarly across the board…marketing assets and messaging and conversion tactics need to be positioned for your unique business.


My two takeaway’s from Jack Trout’s classic “Differentiate or Die: Survival in Our Era of Killer Competition” include these gems:

  1. Figure out what your competition is NOT doing and DO that!
  2. Trying to be all things to all people is a mistake. Instead, find a niche and focus your efforts there.

Cheryl recently co-authored a new book about marketing strategy, sales psychology and automated campaigns, and we want to send you a free copy. It’s called “The Deadly Dozen Manifesto – 12 Company Crushing Killers That May Be Lurking Inside Your Business Right Now.”

Just click here to watch a short video giving you a quick overview of the book and the option to request a copy..

Seize the day!

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