- January 29, 2018 -

Legend has it that the Premanti brothers forgot to buy plates and forks when they opened their first restaurant, a hole-in-the-wall, near the Pittsburgh docks during the Great Depression of the '30's.

So-o-o when the hungry dock workers arrived to eat, the brothers piled the food between two slices of bread and served full-meal sandwiches.

After awhile, diners liked everything “smooshed” together and the rest is history.

The "Almost Famous" sandwich was born.

See...we're not just famous for the Terrible Towel and Mr. Rodgers' Neighborhood 🙂

So here's how you make this monstrosity...and it has to be in this order:

1. Start with a layer of sliced meat on fresh Italian bread. Can be sliced steak or pork or sausage or pastrami...you get the idea. You can go meatless but why? Nobody from the 'Burgh does wimpy stuff like that.
2. Add a couple slices of provolone cheese.
3. Then hot french fries! Sounds disgusting but so good!
4. Finish with coleslaw and tomatoes and top with another slice of bread.
5. And some people like a fried egg on top, too.

My point is...

The best products and services are often born from necessity...and not by design.

Back when Cheryl and I started Barron Marketing, we really didn't have a well-thought out plan.

My mortgage company was dying a painfully slow death (thanks to the subprime mortgage crisis more than a decade ago now)...and we had gotten involved in network marketing to supplement our income.

We spent an ungodly amount of money educating ourselves on anything related to Internet marketing. We were baby boomers and the whole technology thing didn't come easy to either of us...ok, me. LOL

But we got good and found a niche in helping other baby boomers who were trying to transition to the world of online marketing.

We didn't realize it at the time...but we saw even then that you need to focus on a niche, a vertical...instead of trying to be a little fish in a big pond.

I'll never forget the day we were hosting a webinar...and during the Q&A an attendee mentioned how much they liked our website. And then they asked: "Do you do websites for other people?"

Without even skipping a beat I said, "Hell, yeah we do websites!"

I thought Cheryl would pass out! haha.

(When we first started doing weekly webinars, we were somehow branded as Ricky and Lucy...guess because I'm loud! We even opened our webinars with the show's theme song...fun times!)

But people desperately needed help (desperate being the key) and we knew how to build them to get results...and within a month, we put together a team of developers who have stuck with us for almost ten years now.

Nowadays our focus is more on automated sales and marketing funnels and...

If your list ain't clean, it don't mean a thing.

So the "Engagement Maximizer" was born...because despite all their marketing efforts, we had clients whose huge Unengaged list was worthless to them.

Go here to learn more about about this powerhouse in our Campaign Recipe Series that will work for you 24-7.

And if you're ever visiting Pittsburgh, get in touch and we'll go grab an "Almost Famous" sandwich at Premanti's. My treat!
 
Talk soon,

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