It’s not often that an order confirmation email catches my attention – beyond making sure that the amount they charged to my credit card is correct.
I mean, what can you possibly do to make transactional emails anything other than sufficiently boring?
So when I found myself going back and re-reading what is normally a run-of-the-mill order confirmation email, I wanted to yell “Hallelujah! Someone actually gets what great marketing is all about!”
Moosejaw Mountaineering, whose Facebook tagline is “The Most Fun Outdoor Retailer on the Planet,” knows how to put the fun back in marketing.
How about this for a company overview posted […] Read more