Must Watch TV for Smart Entrepreneurs

Must Watch TV for Smart Entrepreneurs

I’d rather have a colonoscopy than watch reality tv, but there’s one show I never miss.

ABC’s Shark Tank.

Premiering in 2009 and still going strong, it’s the most-watched program on Friday nights.

Hopeful entrepreneurs go on the program and present their business idea to a panel of self-made millionaire investors (Sharks) with a goal of convincing at least one Shark to invest in their concept in exchange for a stake in their company.

First comes the pitch… portable urinals that look like a golf club, remote-controlled bird feeders that allow you to “zap” pesky squirrels, and man candles designed to freshen your house but […] Read more

Moosejaw Puts Fun Back in Marketing

Moosejaw Puts Fun Back in Marketing

It’s not often that an order confirmation email catches my attention – beyond making sure that the amount they charged to my credit card is correct.

I mean, what can you possibly do to make transactional emails anything other than sufficiently boring?

So when I found myself going back and re-reading what is normally a run-of-the-mill order confirmation email, I wanted to yell “Hallelujah! Someone actually gets what great marketing is all about!”

Moosejaw Mountaineering, whose Facebook tagline is “The Most Fun Outdoor Retailer on the Planet,” knows how to put the fun back in marketing.

How about this for a company overview posted […] Read more

4 Secrets to Getting Referrals

4 Secrets to Getting Referrals

A few weeks ago, I woke up and my right arm was throbbing. My right hand was completely numb. And after checking, it didn’t appear that I’d slept on my hand.

So like 90% of the human race I Googled “my hand is numb.”

Apparently, I could have a spinal cord injury, Lyme disease, carpal tunnel syndrome, type 2 diabetes, cervical spondylosis and syphilis. Great!

So maybe I should have gone to the doctor after attempting to pull out a deer tick from my stomach and leaving half of it there.

Seeing as I haven’t had a regular checkup in 10 years, I call […] Read more

The Myth of the Sales Gene

The Myth of the Sales Gene

Oprah has it. Steve Jobs, Bill Clinton, Tony Robbins, and George Clooney have it.

Adolf Hitler had it.

“It” is that elusive charm that engages, captivates and influences.

And when used for good has the power to make people’s lives exponentially better.

Most would call “it” charisma.

The best salespeople are charismatic. You meet them. You like them. You buy from them.

Even when they don’t have the best product or offer the best prices.

And the salesmen who don’t have “it” grudgingly say of those who do, “Pffh…well, they were born with it.” In other words, they must have the sales gene – lucky bums.

Sounds like […] Read more