Interview by Hartman Media

Interview by Hartman Media

Cheryl and I were featured on a Podcast, Infusion Cast, with host Jason Hartman of Hartman Media to chat about what Barron Marketing does for our clients using…

You guessed it…automated marketing.

You can see the original page here if you’re looking for a solid podcast about how other companies are using Infusionsoft to grow their businesses.



Are you ready to grow sales? Save time? And make money? Automated marketing has never been easier! And Infusion Cast bring you hard hitting interviews with the thought leaders and experts in small business sales and marketing that will give you inside tips! tricks! hacks! And […] Read more

11 Questions the Best Connectors Use at Conferences

11 Questions the Best Connectors Use at Conferences

How do you justify the expense of attending professional conferences?

Event ticket, travel, hotel, food expenses – they all add up.

How do you begin to measure ROI?

If you’re like the majority of us… at the very least you total up all your receipts and hand them over to your accountant as a tax write-off.

And you toss the conference swag bag (now a cluttered pile of business cards, speaker/session notes, and vendor booth free goodies) in a closet or a corner in your office.  You tell yourself you’ll get to them as soon as you catch up on all the stuff that […] Read more

East Coast Training Center for Infusionsoft Users Launches!

East Coast Training Center for Infusionsoft Users Launches!

The best solutions are often born out of necessity. This is one of those times!

What we can finally reveal will literally change the quality of your personal lives…

And the direction of your business!

When you invested in Infusionsoft, the promises you bought into were three-fold:

Get ORGANIZED by having all systems under one hood
Grow SALES by strategic follow-up and wowing your customers
Save TIME using automation

What you didn’t expect was that using your Infusionsoft application took a lot of time, more effort than you planned on, and a level of skill that is outside your comfort zone.


Uggh! […] Read more

Confusionsoft De-Mystified

Confusionsoft De-Mystified

If I had a nickel for every time I heard someone refer to Infusionsoft as “Confusionsoft,” I’d be richer than Tiger Woods even after he lost GM’s and Gatorade’s endorsements.

Tags, campaigns, decision nodes, reports. ARGGH!

Yes, using Infusionsoft is hard, frustrating, and overwhelming…if you find yourself answering YES to either of these two questions:


I’m talking about a plan that systematically does these seven things:

Attracts leads with an irresistible offer (most websites DON”T have this)
Captures their contact info
Nurtures them until they’re ready to buy from you (most leads are NOT ready to buy right away)
Closes […] Read more

My Public Retraction Regarding Social Media

My Public Retraction Regarding Social Media

Bobby Wilder, the head football coach at Old Dominion University tells his recruits: “If you’re in love with Twitter, go someplace else.”

He has a strict ban; if you are on the team, you are off social media – period – for the years you attend the school.

The story goes that as he began his freshman classes, one lineman tweeted: “Signing off. See you in about 5 years.”

If you’ve read my blog posts for any length of time, you know that I am not a raving fan of social media.

And if every business owner spent as much time working on their […] Read more

Lifecyle Marketing: Borat Style

Lifecyle Marketing: Borat Style

I recently came across a YouTube video that absolutely nailed several foundational concepts of marketing.

If this were shown in every Marketing 101 class, there wouldn’t be a snoozing student in the house.
Not only did did this “Marketing-Concepts-by-Borat” inspired video effectively summarize marketing in two minutes, it highlights perfectly why we small business marketers need to nail our own marketing system.

I can’t resist adding one more concept:

You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! She says, “Hmmm…let me think about it a day or so.” Two […] Read more

Abundance Mentality Trumps Hoarding Expertise

Abundance Mentality Trumps Hoarding Expertise

Put a crowd of consultants in one room.

And it doesn’t take long before their competitive natures rear their ugly heads.

Especially when they all are vying for clients in the same industry.

Everyone keeps their trade secrets close to their vest for fear of competitors stealing their ideas and potential customers.


But not so at the recent inaugural conference of Infusionsoft Partners and Certified Consultants. I figure that with about 75 of us, there must have been more than 1000 years of collective marketing expertise in a room at all times.

During breakout sessions, meals, lobby chats, shuttle rides to the airport…every single person […] Read more

Lifecyle Marketing Is a Gamechanger

Lifecyle Marketing Is a Gamechanger

Max was an entrepreneur who had a local real estate business.

He had a sales team. He was advertising his business both online and off.

Phones were ringing, and deals were closing.

Max (name has been changed at our client’s request) had a lot going on – but what Max didn’t have was a plan on how to followup with leads that slipped through the cracks.

And he didn’t have a plan to help his sales team automate all the internal tasks that were repetitive and time-consuming.

Like Max, most small business entrepreneurs feel overwhelmed and uncertain about what they should include in their marketing […] Read more

Barron Marketing Solutions Is Featured “Story”

Barron Marketing Solutions Is Featured “Story”

Call it a sickness.  Or a curse.  An obsession.  A passion.  A blessing.  A calling.

Whatever you call it, being an entrepreneur is something you find yourself drawn to…and something that is as much a part of you as bones and flesh.

In April, Cheryl and I attended InfusionCon in Phoenix (better known as ICON) and had an amazing time connecting with our clients, meeting hundreds of other small business owners, forming JV partnerships with like-minded entrepreneurs and…

Yes, being interviewed 🙂

I’ve been in business for myself my entire adult life and can’t imagine punching a time clock and working for someone else.

NOT […] Read more

Infusionsoft Is Wearing Big Boy Pants

Infusionsoft Is Wearing Big Boy Pants

Whenever a brand makes a logo change, it’s risky business.

It can either boost a company’s image with a fresh look or it can enrage their loyal customers.  Take style trendsetter GAP for instance.

When GAP debuted a new logo in 2010, the backlash wasn’t pretty.  Customers stormed social media kingpins Facebook and Twitter and voiced their opinions…loudly.

GAP backpedaled and put the kabosh on the drastic redesign.

So when Infusionsoft made their announcement last month (2-2012) that a facelift was about to be unveiled, there was the usual buzz whenever tradition and progress run into each other like two exes at a party.

The […] Read more