Brokers With Beards

- January 10, 2018 -

Fresh out of college, I had just landed my first job as an investment broker.

I had no money and was driving my grandfather's Delta 88. It was a big old green monster lol

To avoid embarrassment, I parked the car three blocks away and walked to the firm every day.

And I determined then and there that my goal was to make enough to buy a BMW asap. I still drive one today, probably just to remind me of how hard I worked in those early days to pay cash for it.

One day, my boss walked up to me and said, "Art, brokers with beards make money. Brokers without beards make more money."

Message received. If I was going to land the big players, I had to look the part.

So I shaved the beard. Bought new suits (eventually had them tailor made.) Bought my dream car.

And it worked. Why? The phrase "the clothes make the man" was true.

Looking good gave me a confidence that at first wasn't there but soon became like a second skin.

(I also listened to Tony Robbins cassettes non-stop but that's another story.)

My prospective clients needed to relate to me.
And I needed their trust...

I'm no longer in the investment industry. No longer a mortgage broker. The tailor made suits have been gathering dust in my closet for ten years. Every once in a while I think of my tailor - he was a real character 🙂

Nowadays, while Cheryl runs the day to day operations of Barron Marketing, I'm on the road meeting with prospects who are interested in either selling or buying rental properties with rehab potential.

And let me tell you, they don't give jack whether I wear a suit and tie...in fact, wearing one would make me look like a real estate agent.

And in this business, my sellers do not want to deal with real estate agents - that's why they call me.

My point is this...you have to know your audience.

And knowing your target market is part of having a strategic marketing plan.

Sure, marketers without a plan make money every day.

But...marketers with a plan make MORE.

We've put together an amazing Marketing Planner for you. It's brand new for 2018 and very comprehensive without all the fluff. And we'd love to gift it to you just for being faithful readers and customers.
 

[leadpages_leadbox leadbox_id=1421f2146639c5] [/leadpages_leadbox]

 
Here's to an amazing 2018!

Art Basmajian signature

Life's too short to drink bad wine... or get ho-hum emails

Sign up for Art’s popular “Contrarian” emails & get biz lessons (w/o the B.S.)

Search

Why choose us

Barron Marketing’s mission is turn around the disturbing statistic that 95% of all new businesses will fail in the 1st year.

After running successful businesses for 30 years, we’ve noticed that “Businesses don’t plan to fail…they simply don’t plan.”

We find the holes in your sales process and design custom sales funnels based from years of “in the trenches” experience.

We treat your company as if it were our own.

Our core values

1. We are committed to helping entrepreneurs get results.
2. We listen, we care, we do what we say we'll do.
3. We innovate and constantly improve.
4. We face challenges with optimism.
5. We only work with clients we can provide value for.
6. We do the right thing.
7. When we are not working, we are not working.
© Copyright 2024 Barron Marketing All Right Reserved