Oprah has it. Steve Jobs, Bill Clinton, Tony Robbins, and George Clooney have it.
Adolf Hitler had it.
“It” is that elusive charm that engages, captivates and influences.
And when used for good has the power to make people’s lives exponentially better.
Most would call “it” charisma.
The best salespeople are charismatic. You meet them. You like them. You buy from them.
Even when they don’t have the best product or offer the best prices.
And the salesmen who don’t have “it” grudgingly say of those who do, “Pffh…well, they were born with it.” In other words, they must have the sales gene – lucky bums.
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