What You Should Never Give Away

What You Should Never Give Away

“But if I give my best stuff away, no one will pay for my expertise.”

This is a common concern I hear all the time.

So let’s cut to the chase and clear up this myth.

Early on when Cheryl and I started seriously studying Internet marketing, we learned the concept of “moving the free line.”

MOVING THE FREE LINE

Successful marketer Eben Pagan coined this term when he demonstrated how he used it on his Double Your Dating business under the pseudonym of David DeAngelo.

The idea is that you give away free value up front to convince people that you are worth listening to…and […] Read more

The 2-Minute Power Pose That Will Change Your Business

The 2-Minute Power Pose That Will Change Your Business

Me and Batman. Every Tuesday and Thursday night at 7:30.

I never missed a single show!

Batman and Robin kept the Joker in line and rid Gotham City of the bad guys.

You’re an entrepreneur and a superhero by default. It’s your calling, and the world needs you.

Every day you toss on your cape and battle your competitors. You battle those who doubt you can make a go of your dreams. And you protect your customers.

YOU TAKE RISKS NO ONE ELSE IS WILLING TO TAKE

You feel the weight on your shoulders – payroll to make for your employees, results to achieve for […] Read more

Must Watch TV for Smart Entrepreneurs

Must Watch TV for Smart Entrepreneurs

I’d rather have a colonoscopy than watch reality tv, but there’s one show I never miss.

ABC’s Shark Tank.

Premiering in 2009 and still going strong, it’s the most-watched program on Friday nights.

Hopeful entrepreneurs go on the program and present their business idea to a panel of self-made millionaire investors (Sharks) with a goal of convincing at least one Shark to invest in their concept in exchange for a stake in their company.

First comes the pitch… portable urinals that look like a golf club, remote-controlled bird feeders that allow you to “zap” pesky squirrels, and man candles designed to freshen your house but […] Read more

How to Make Your Next Campaign Go Viral

How to Make Your Next Campaign Go Viral

Leave it to a small Canadian airline carrier to show up like no one else!

WestJet, a budget carrier founded in 1996 that services flights to only 85 destinations, scored BIG in a holiday marketing campaign that went viral after posting their video on YouTube.

Here’s how their outrageously successful campaign unfolded:

As passengers boarded their flights in Toronto and Ontario, a Santa appeared on a large screen and asked the travelers what they’d like for Christmas… with wishes ranging from socks and underwear to a flight home for the holidays to a big screen tv!

Behind the screens, employees were furiously taking notes. […] Read more

TV’s Taxi Gets Stevie Award in Customer Service

TV’s Taxi Gets Stevie Award in Customer Service

Before playing “Doc” Brown in Back to the Future and Uncle Fester in The Addams Family…

Christopher Lloyd rose to fame portraying Reverend Jim “Iggy” Ignatowski in the ‘70’s television series Taxi.

In one episode, his eccentric but lovable character decides he’s going to be the most perfect cabbie in the world.

He surprises his patrons by treating them to a level of service they’ve never experienced before. He serves them sandwiches and drinks in the cab. He takes them on guided tours all over Manhattan. He even sings Frank Sinatra tunes while he drives.

Iggy’s customers are so thrilled with the experience of […] Read more

Moosejaw Puts Fun Back in Marketing

Moosejaw Puts Fun Back in Marketing

It’s not often that an order confirmation email catches my attention – beyond making sure that the amount they charged to my credit card is correct.

I mean, what can you possibly do to make transactional emails anything other than sufficiently boring?

So when I found myself going back and re-reading what is normally a run-of-the-mill order confirmation email, I wanted to yell “Hallelujah! Someone actually gets what great marketing is all about!”

Moosejaw Mountaineering, whose Facebook tagline is “The Most Fun Outdoor Retailer on the Planet,” knows how to put the fun back in marketing.

How about this for a company overview posted […] Read more

The Real Boss Running the NBA Team Stores

The Real Boss Running the NBA Team Stores

Alyssa Milano (star of TV’s Who’s the Boss? and Charmed) was watching a baseball game in Dodger Stadium several years ago – and was freezing cold.

“It was the beginning of the season, before the poop smell sets in.

I went into the store to get something warm to wear. And I was offended. The only color available in women’s clothing was pink. Their answer for female sports apparel back then was ‘pink it and shrink it.’ It was either that or buy something from the kids’ section. Which I did. I got a kid’s hoodie. In Dodger blue.”

It bothered Milano enough […] Read more

Passion, Sofas, and the Small Business Owner

Passion, Sofas, and the Small Business Owner

I’ll never forget attending a conference in Jamaica during our long-gone network marketing days.

The biz opp shall remain nameless, but the founder was doing an impressive job at getting the audience all riled up.

Music was blaring, people were on their feet clapping – all because of one question that he challenged us to answer:

“What are you passionate about?”

The reaction he was shooting for in his choreographed frenzy was, of course, for everyone in the room to yell out in unison that their single bliss in life was to sell more biz opps to unsuspecting wantrepreneurs.

At that moment, I thought…

SOMETHING IS […] Read more

Unpopular Secret of Self-Made Millionaires

Unpopular Secret of Self-Made Millionaires

The average self-made millionaire in America works 59 hours per week – many work 70 or 80.

The average self-made millionaire in America works six days per week rather than the usual five.

So how does Tim Ferriss’s #1 New York Times bestseller The 4-Hour Work Week fit into your 5-year plan to hit an annual goal of 6 or 7 figures?

It doesn’t! It can’t!

And any small business owner/entrepreneur who believes the 4-hour workweek is possible has bought into yet another version of the “easy is the new norm” fallacy which I’ve ranted about before.

DEVELOP A WORKAHOLIC MENTALITY

Hold on…play along with me.

When […] Read more

Success Is Messy – Just Ask the Crazy People

Success Is Messy – Just Ask the Crazy People

Dudley Moore starred in the 1990 comedy film Crazy People about a burnt-out ad exec who gets fed up with the typical phony ad campaigns and all their hype.

So he decides to create ads that tell the brutally honest truth.

The offensive ads don’t go over well with his boss, and Moore’s character is committed to an asylum to “recover.”

While in therapy, his ads get printed by mistake and are a colossal success. In the wake of their success, he’s hailed as a marketing genius along with his band of asylum mates who he enlists in the creative chaos.

Not unlike Dudley’s […] Read more