“But if I give my best stuff away, no one will pay for my expertise.”
This is a common concern I hear all the time.
So let’s cut to the chase and clear up this myth.
Early on when Cheryl and I started seriously studying Internet marketing, we learned the concept of “moving the free line.”
MOVING THE FREE LINE
Successful marketer Eben Pagan coined this term when he demonstrated how he used it on his Double Your Dating business under the pseudonym of David DeAngelo.
The idea is that you give away free value up front to convince people that you are worth listening to…and […] Read more