Your email’s CTA (call-to-action) is one of the most critical email marketing components to test because it’s what generates leads and conversions!
The CTA is the equivalent of “asking for the sale” when you talk to a prospect on the phone or in person after a sales presentation.
You wouldn’t dream of closing a critical call with “Great talking with you, Joe. Well, uh… have a good day.”
No – you’d assume the sale. “So Joe, let’s get you started. I’m going to ask for some information to get your Infusionsoft account set up. Ready?” And I just keep going until Joe stops […] Read more