Maybe I Don’t Have It Anymore

Maybe I Don’t Have It Anymore

– January 12, 2018 –

When I’m back visiting family in Philly, I’m an Eagles fan.

But since I live in Pittsburgh, to not root for the Steelers would be sacrilege. Potentially even life-threatening…haha.

So it goes without saying, I gotta back my man Ben.

Even (especially) when he said, “Maybe I don’t have it anymore” after a lousy and frustrating game three months ago where he threw five interceptions in a 30-9 humiliating loss to Jacksonville.

I think we’ve all thought that at one time or another. We’re human.

We don’t really mean it, but at that moment we kinda loose our swagger. Our shoulders […] Read more

Is Bitcoin the Next Beanie Baby?

Is Bitcoin the Next Beanie Baby?

– January 11, 2018 –

“If your stomach can’t stand seeing something cut in half in value in a very short time, then you shouldn’t be in Bitcoin.” – Jeff Walker

Nerves of steel. Courage under fire.

Some are calling Bitcoin the biggest bubble in modern history.

I see it more like the Cabbage Patch Kids and Beanie Babies collecting frenzies.

Having a background in the investment arena, investing and trading has always held a fascination for me…and for months I quietly sat back and studied crypto coins.

Everyone was saying it was all a bunch of b.s.

So being the contrarian that I am…

For fun, I […] Read more

Brokers With Beards

Brokers With Beards

– January 10, 2018 –

Fresh out of college, I had just landed my first job as an investment broker.

I had no money and was driving my grandfather’s Delta 88. It was a big old green monster lol

To avoid embarrassment, I parked the car three blocks away and walked to the firm every day.

And I determined then and there that my goal was to make enough to buy a BMW asap. I still drive one today, probably just to remind me of how hard I worked in those early days to pay cash for it.

One day, my boss walked up to […] Read more

New Year’s Blues

New Year’s Blues

– January 9, 2018 –

I have to admit…I’m not a touchy feely guy. If you’ve been on our list for any length of time, you know I don’t mince words, move fast and hate b.s.

So when Cheryl said on New Years Day that she had an exercise we should do, I kind of had an idea where this was headed LOL

I was supposed to imagine what I wanted my ideal life to look like.

Note…she had already thoughtfully answered all the exercise questions so the easy thing would have been to say, “Exactly what you wrote down” and I’m done!

But nope…it doesn’t […] Read more

Strategic Planning Made Painless

Strategic Planning Made Painless

Annual goals or quarterly goals? A 1-year plan or a 5-year plan?

When you’re busy running the day-to-day activities of your business, finding time to proactively plan for tomorrow (let alone for the whole year) sometimes seems like just another chore to add to your insanely long To-Do list.

And where do you even start?

We’ve used the Gazelles One-Page Strategic Plan (credits to Jim Collins and Jerry Porras) – and it’s excellent. EMyth has some very helpful tools as well. But both felt like a lot of work, to be honest.

AND THEN A COUPLE OF YEARS AGO, WE FOUND A WINNER…

An approach to strategic […] Read more

One Size Doesn’t Fit All

One Size Doesn’t Fit All

When it comes to building and growing your business, I’m guessing at some point others have given you advice.

Maybe you’ve taken that advice and it didn’t work.

Maybe you didn’t take it and now wish you had.

Same with building a sales funnel…it’s that Holy Grail of marketing that everyone is searching for.

For better or worse, Cheryl and I spend a good amount of time on Facebook groups engaging with prospects that are looking for answers. They’re asking questions like these:

How do I start?
Which type of funnel works best?
I want a funnel like Ryan Deiss (or your name of choice.)

If you take […] Read more

Warning: Being Passionate about Work May Be a Hazard

Warning: Being Passionate about Work May Be a Hazard

As a young investment broker, there were three pieces of advice given to me that I’ve never forgotten.

Lose the beard.
A good soldier knows when to rest.
Find your true passion outside of your job.

Well, the beard is long gone. But the mustache is non-negotiable.

This soldier has always had to work at knowing when to stop.

And if you’re like me, that line between “living to work” and “working to live” is often blurred for us typical business owners.

GETTING WORK-LIFE BALANCE IS A JUGGLING ACT

You may disagree with me, but I actually don’t think “balance” is achievable for entrepreneurs like ourselves.

Our normal is […] Read more

5 Reasons Why Amish Businesses Succeed While Most Startups Fail

5 Reasons Why Amish Businesses Succeed While Most Startups Fail

They’ve been the subject of movies, tourists’ photos, stares, fascination, and ridicule.

They are the Amish. America’s “Plain People.”

Living in rural Pennsylvania, it’s not uncommon to see Amish buggies sharing the road with cars. In the spring, fields are dotted with men behind teams of plow horses.

What has never ceased to amaze me is how a community who ends their children’s formal education at grade eight…

Wears plain clothing, frowns on adornments like buttons (other than on shirts) and forbids the use of zippers…

And shuns modern technology – they don’t own cars, computers, radios, televisions or tap into public electricity…

Still […] Read more

2 Transforming Twists on Well-Known Copywriting Secrets

2 Transforming Twists on Well-Known Copywriting Secrets

Remember watching The Karate Kid for the first time?

Daniel, the new kid in the neighborhood, is repeatedly targeted by some hard-core bullies. To defend himself, he trains for a karate tournament with Miyagi as his mentor.

And in the famous climactic scene where he assumes the “crane” stance, he pushes through intense pain and is declared the winner! Everyone cheers. Daniel gets the girl and the respect of his nemesis.

Daniel is the hero.

Miyagi is just the guide who helps Ralph earn his hero status.

Like Miyagi, our role is to make our customers the hero…we just help them get what they really […] Read more

Does Your Marketing Message Pass the Grunt Test?

Does Your Marketing Message Pass the Grunt Test?

More is not always better.

In our quest to get our message in front of our perfect customer, we talk too much. We can’t help adding more and more content to our website.

And then we wonder why when eyes start to glaze over and a polite “Sorry, I need to run” is mumbled. We can’t figure out why visitors leave our website without buying anything.

Here’s a clip from the movie Jerry Maguire that I love.

In reality, our Holy Grail of marketing is to hear our audience say, “You know, I’m interested in your product…tell me more.”

THAT’S IT.

Then and only then do we […] Read more