Numbers Don’t Lie

Numbers Don’t Lie

– January 25, 2018 –

Numbers don’t lie.

One of my good buddies was in deep debt.

Not a few thousand…I mean some real serious numbers staring him in the face.

A combination of living beyond his means, making some bad investments, and not having a savings plan had resulted in huge credit card debt.

He was behind on his mortgage payments and in danger of losing their home.

He and his wife were totally overwhelmed and stressed out.

I’m a numbers guy. And I wanted to help.

And so I crunched numbers. For several hours, I ran amortization schedules.

If they just followed the plan I put together […] Read more

The Story of a Wise Sushi Bar Owner

The Story of a Wise Sushi Bar Owner

– January 24, 2018 –

I heard a story the other day…and it was too good to not pass on.

A colleague of ours, Dan Bussius, and his wife often go to their favorite sushi bar.

One night they found themselves sitting next to the owner at the sushi bar. After a few minutes, the owner said to Dan, “I see you in here often. Why do you come here?”

It struck Dan as kind of an odd question but he politely answered, “We come because the service is good – but mostly because the fish here is fresher than any other sushi restaurant […] Read more

FedEx Guys Have the Best Job

FedEx Guys Have the Best Job

– January 23, 2018 –

FedEx guys seriously have one of the most interesting jobs ever.

They know everything people order…how often they order it…when they pause and take a break from whatever they’re ordering.

Kinda creepy if you think about it.

Sort of like garbage men but in reverse…I know, my mind works in strange ways.

Sort of like how Infusionsoft can tell you who is opening your emails.

Who is clicking on email links…and which links get the most clicks.

And how long it’s been since a lead has been MIA…hasn’t opened an email, clicked a link, submitted a form, made a purchase. Nada, zip.

So […] Read more

[Sing Now] Fly Like an Eagle

[Sing Now] Fly Like an Eagle

– January 22, 2018 –

I am a very, very happy man today!

The only thing better than the Eagles having secured a trip to the Super Bowl…was hearing Steeler legend Terry Bradshaw lead the stadium in singing “Fly Eagles Fly.”

I’m sure a lot of my neighbors here in Pittsburgh were crying in their beer…but not this Philly boy! Not last night!

And where other than Philadelphia do fired-up fans grease light poles with Crisco and drive a dune buggy up the Rocky steps?

That’s how it looks when you show up loud and proud, people.

That’s the kind of fire in our belly we […] Read more

Loss Leaders and the Free Consult Controversy

Loss Leaders and the Free Consult Controversy

– January 19, 2018 –

So we all know that Kroger, Wallmart, CVS along with most retail stores rely on loss leaders.

I mean, think about it…when was the last time you ran to the grocery store for a dozen eggs or a half gallon of milk and that’s all you left with?

No, no, no…if we dudes are doing the shopping and not our wives, we grab more stuff on our way out. Salami and good provolone, not the cheap stuff.

And oh my god, that’s my favorite mustard!

…and that deli bread with the olive chunks? Gotta have me some of that!

Heck…I’m getting […] Read more

Addicted to Technology

Addicted to Technology

– January 18, 2018 –

Have you ever thought about how obsessively time-oriented we are?

Most of us live by our watches and calendars. Our phones are synced to our calendars. And our cars are synced to our phones.

Before Cheryl’s dad passed away in November, his phone was his only real source of connection to his friends, employees, and out-of-town family.

In the last months of his battle with cancer, he wasn’t able to go much beyond the couch and then a hospital bed in his home. But his iPhone was always within reach.

One day when all he got was a black screen […] Read more

Band Geeks and Quarterbacks

Band Geeks and Quarterbacks

– January 17, 2018 –

I was never part of the sports crowd in high school. Yep, I was the band geek.

Loved playing trumpet and took lessons all through high school.

Would even skip school to catch a bus to downtown Philly where I’d jam with some of the jazz greats…but that’s a story for another day 🙂

So it was a no-brainer to major in music in college. My dream was to be a professional musician.

Since I’d never have the quarterback vibe working for me, I figured the whole musician thing would appeal to the females!

Turns out, I couldn’t pass theory class […] Read more

Libra and the Middle Child

Libra and the Middle Child

– January 16, 2018 –

Given the fact that I’m a Libra and a middle child, it’s no surprise that I’ve been a broker all my adult life.

Stock broker. Mortgage broker. Property investment broker.

Being stuck between two sisters growing up, keeping the peace became a full-time job LOL

Negotiating and coming up with a fair outcome for two parties is my sweet spot.

So the quagmire I was dealing with yesterday really got me going.

Here’s what happened…

I had a buyer for a property who wanted to sign the contract right away. I mean he was chomping at the bit.

So you’re probably asking, “What’s […] Read more

Aversion to Change

Aversion to Change

– January 15, 2018 –

First things first…

I’m moving back home to Philly! Land of the Eagles and winners lol…

Nah, just kidding. But after the Steelers were down at 0-21, I’d had enough.

Moving on…so if you’re an Infusionsoft user, you might have heard that ICON (their annual conference) was cancelled.

At first, I was bummed. Cheryl and I have been going for years. It was an a tradition.

I’d attend Day 1. Loved talking to clients, prospective clients and friends. Listening to speakers all day? Not my jam.

By Day 2, the links were calling me…

Seriously, part of me hates to see the death […] Read more

A Starving Crowd

A Starving Crowd

– January 13, 2018 –

Gary Halbert was one of the most revered direct response copywriters of all time.

He used to ask students in his seminars…

“If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”

Some of the students said “superior meat.” Others “sesame seed buns.” Others “good location.” Still others “the lowest price.”

When they finished, Gary would say, “O.K., I’ll give you every single advantage you have asked for. I only want one […] Read more