Leave it to a small Canadian airline carrier to show up like no one else!
WestJet, a budget carrier founded in 1996 that services flights to only 85 destinations, scored BIG in a holiday marketing campaign that went viral after posting their video on YouTube.
Here’s how their outrageously successful campaign unfolded:
As passengers boarded their flights in Toronto and Ontario, a Santa appeared on a large screen and asked the travelers what they’d like for Christmas… with wishes ranging from socks and underwear to a flight home for the holidays to a big screen tv!
Behind the screens, employees were furiously taking notes. […] Read more