Crazy Cycling Stunt Increases Online Retail Sales

Crazy Cycling Stunt Increases Online Retail Sales

You’ve seen it before.

It’s called highway drafting.

I’m talking about those crazy cyclists who hang dangerously close behind a truck, trying to catch the truck’s draft.

The bike is able to go faster because in that sweet right spot of the wake of the truck there is less drag on the biker which in turn lowers the amount of energy required to maintain speed or speed up.

I don’t recommend what seems insanely dangerous behavior, but there a pretty fascinating lesson we can take away as entrepreneurs.

The major retail players with multi-million dollar online websites have a lot in common…one being that they […] Read more

Hit Me With Your Best Shot

Hit Me With Your Best Shot

“It is far better to be exhausted from success than to be rested from failure.” – Mary Kay Ash, founder of Mary Kay Cosmetics

We have moments when we want to quit.

Days when we’re brain-dead from exhaustion.

But we get up and face the next day determined to close that next killer sale or rank #1 on Google.

Facing challenges head on with resolve and gusto is in our blood. Conquering the impossible is what we live and breathe for.

My motto for all of my adult life has been “Second Sucks!!”

SERIOUS ENTREPRENEURS NEVER QUIT

Give up? Not even in my vocabulary.

Reality is, though… most […] Read more

Rx for Jack of All Trades Syndrome

Rx for Jack of All Trades Syndrome

I’m sure you’ve heard the saying “Jack of all trades, master of none.”

If you’re a solo-entrepreneur, you can’t afford to be a Jack.

If you’re a business owner with employees…you can’t afford to hire anyone with a “Jack” mindset.

And as you know…if you’re going to be successful as a small business owner today, having an online presence isn’t an option.

So if you’re feeling overwhelmed with all that comes with Internet marketing…the problem may be that you’re trying to do everything yourself.

To make matters worse, you’re probably asking yourself, “Why am I working so hard and not making any money?”

How do you think […] Read more

[REVEALED] Real Entrepreneurs Don’t Need Toilet Paper

[REVEALED] Real Entrepreneurs Don’t Need Toilet Paper

You’ve heard the rags-to-riches stories.

From waiting tables to millionaire by the age of 28.

From living on the streets to owning multiple homes.

And while all those stories are inspiring to small business owners…the road to riches is a bit more “down and dirty.”

ARE YOU A “TOILET PAPER ENTREPRENEUR”?

Entrepreneur and author Mike Michalowicz compares true entrepreneurialism to a typical bathroom experience: “business” is done and you discover only 3 sheets of TP left on the roll!

Necessity breeds invention if you want to leave the rest room smelling like a rose.

Serious business owners don’t gain success in their industries by sitting around hoping […] Read more

Confessions Of A Guru Junkie

Confessions Of A Guru Junkie

It was the spring of 2007.

The real estate industry was self-imploding, and you could smell the fear.

My mortgage business of twenty years was dying on the vine.

I got involved in Internet marketing as a way to supplement my income – and I couldn’t figure out why I wasn’t getting the results that I was expecting.

The results I should have been getting.

I mean, I was doing everything right. Exactly like the “gurus” told me.

Stuff like…

… reading the recommended books like Action Selling and The Ultimate Sales Letter.

… forcing myself to check my emails only twice a day.

… tweeting and posting Facebook […] Read more

11 Questions the Best Connectors Use at Conferences

11 Questions the Best Connectors Use at Conferences

How do you justify the expense of attending professional conferences?

Event ticket, travel, hotel, food expenses – they all add up.

How do you begin to measure ROI?

If you’re like the majority of us… at the very least you total up all your receipts and hand them over to your accountant as a tax write-off.

And you toss the conference swag bag (now a cluttered pile of business cards, speaker/session notes, and vendor booth free goodies) in a closet or a corner in your office.  You tell yourself you’ll get to them as soon as you catch up on all the stuff that […] Read more

What You Should Never Give Away

What You Should Never Give Away

“But if I give my best stuff away, no one will pay for my expertise.”

This is a common concern I hear all the time.

So let’s cut to the chase and clear up this myth.

Early on when Cheryl and I started seriously studying Internet marketing, we learned the concept of “moving the free line.”

MOVING THE FREE LINE

Successful marketer Eben Pagan coined this term when he demonstrated how he used it on his Double Your Dating business under the pseudonym of David DeAngelo.

The idea is that you give away free value up front to convince people that you are worth listening to…and […] Read more

The 2-Minute Power Pose That Will Change Your Business

The 2-Minute Power Pose That Will Change Your Business

Me and Batman. Every Tuesday and Thursday night at 7:30.

I never missed a single show!

Batman and Robin kept the Joker in line and rid Gotham City of the bad guys.

You’re an entrepreneur and a superhero by default. It’s your calling, and the world needs you.

Every day you toss on your cape and battle your competitors. You battle those who doubt you can make a go of your dreams. And you protect your customers.

YOU TAKE RISKS NO ONE ELSE IS WILLING TO TAKE

You feel the weight on your shoulders – payroll to make for your employees, results to achieve for […] Read more

Must Watch TV for Smart Entrepreneurs

Must Watch TV for Smart Entrepreneurs

I’d rather have a colonoscopy than watch reality tv, but there’s one show I never miss.

ABC’s Shark Tank.

Premiering in 2009 and still going strong, it’s the most-watched program on Friday nights.

Hopeful entrepreneurs go on the program and present their business idea to a panel of self-made millionaire investors (Sharks) with a goal of convincing at least one Shark to invest in their concept in exchange for a stake in their company.

First comes the pitch… portable urinals that look like a golf club, remote-controlled bird feeders that allow you to “zap” pesky squirrels, and man candles designed to freshen your house but […] Read more

How to Make Your Next Campaign Go Viral

How to Make Your Next Campaign Go Viral

Leave it to a small Canadian airline carrier to show up like no one else!

WestJet, a budget carrier founded in 1996 that services flights to only 85 destinations, scored BIG in a holiday marketing campaign that went viral after posting their video on YouTube.

Here’s how their outrageously successful campaign unfolded:

As passengers boarded their flights in Toronto and Ontario, a Santa appeared on a large screen and asked the travelers what they’d like for Christmas… with wishes ranging from socks and underwear to a flight home for the holidays to a big screen tv!

Behind the screens, employees were furiously taking notes. […] Read more