Top 5 Income-Producing Lessons I’ve Learned

Top 5 Income-Producing Lessons I’ve Learned

Sales has been in my blood for my whole adult life.  Selling investments, loans, properties.  It’s all the same.

Getting results for clients who are desperate for results and who trust me to work magic on their behalf is what drives me.

And the thrill of hitting pay dirt never fails to get me excited.

So when a colleague asked me a certain question on the golf course the other day, it made me think…a lot.

He said:  “Art, if you had a son and he was following in your footsteps – you know, going into business for himself…what words of wisdom would you […] Read more

3 Shortcuts to Becoming Unforgettable

3 Shortcuts to Becoming Unforgettable

Unforgettable is a crime/mystery television series that premiered on CBS on September 20, 2011.

The series follows a female police detective who has hyperthymesia, a rare medical condition that gives her the ability to visually remember everything.

On May 13, 2012, CBS gave the series the axe… a bit ironic, don’t you think, given the title?  And then in a reverse decision six weeks later, CBS confirmed that the show would return in the summer of 2013.

Each episode opens with this narration:

“I’m Carrie Wells. Only a few people in the world have the ability to remember everything. I’m one of them. Pick […] Read more

Abundance Mentality Trumps Hoarding Expertise

Abundance Mentality Trumps Hoarding Expertise

Put a crowd of business owners in one room.

And it doesn’t take long before their competitive natures rear their ugly heads.

Especially when they all are vying for clients in the same industry.

Everyone keeps their trade secrets close to their vest for fear of competitors stealing their ideas and potential customers.

Usually…

But not so at the inaugural conference of Infusionsoft Certified Partners (PartnerCon as it’s known now.) There were only 75 of us, but there must have been more than 1000 years of collective marketing expertise in a room at all times.

During breakout sessions, meals, lobby chats, shuttle rides to the airport…every […] Read more

An Advertising Experiment Gone Wrong

An Advertising Experiment Gone Wrong

Paul Downs who runs a cabinet shop outside of Philadelphia ran into a problem, a good one at that.  He had too much business…so he paused his main advertising source.

As business owners, we all know that advertising can get very expensive.

But without advertising, odds are that you won’t get enough foot traffic to your business or visitors to your website to keep your doors open.

Many new businesses will spend thousands of dollars a month to place ads in newspapers or magazines, but they see little return on investment.

A WELL-ROUNDED ONLINE MARKETING STRATEGY

Your online marketing arsenal should include these three power-house […] Read more

The Loneliest Number in Business

The Loneliest Number in Business

“One is the loneliest number that you’ll ever do.
Two can be as bad as one.
It’s the loneliest number since the number one.”

The 60’s group Three Dog Night made these words immortal, but it’s the entrepreneur that feels the cruel sting of being dumped just as painfully.

If you are over-dependent an any one thing in your business life, you will suffer for this vulnerability.  One key person, one skill, one product or service, one technology.  Each leads to instability – and instability cripples.

DIVERSITY IS KEY

Just using online or offline marketing strategies exclusively is a recipe for a disaster.

The worst […] Read more

Spread Too Thin? Pull an Apple

Spread Too Thin? Pull an Apple

It was 1997.  Apple was on the brink of failure, and Steve Jobs had just returned after more than two decades since he co-founded the company.

After a series of unproductive product review sessions, Jobs had heard enough.

He shouted, “Stop!  This is crazy.”  Within minutes, he killed 36 of Apple’s 40 products, most of which were different versions of the Mac.

Only four had made the cut, and he uttered his now famous, “Deciding what not to do is as important as deciding what to do.”

By getting Apple to focus on just four computers, he saved the company from complete ruin.  Focus […] Read more

Jazz and Double Edged Swords

Jazz and Double Edged Swords

I love to watch sports just as much as the next guy.

When I’m in my old stomping grounds where I grew up, it’s the Eagles all the way, baby!  And when I’m at home relaxing on a Sunday, I’m waving my Terrible Towel with all the other Steeler fans here in the ‘burgh.

For me, music is just as much sport as football or hockey.  Listening to Wynton Marsalis, Mercer Ellington, and my idol Maynard Ferguson riff on a jazz set is like a double-edged sword.

For years, I’d practice twice as hard trying to perfect triple tonguing or hitting those high […] Read more

Straight into the Eye of the Tornado

Straight into the Eye of the Tornado

Let me start out with a completely radical thought:

The less you like your circumstances today…

The better off you might actually be.

Whatever fist just punched you in the gut yesterday might be the best thing you could hope for.

Yeah, doesn’t make much sense, does it? Not now…but it will shortly.

It didn’t take long after I graduated from college to know that I loved sales…I mean I really loved it!  It came intuitively to me.

It didn’t matter whether it was “cash or trash” hard-selling on Wall Street’s trading floor or closing mortgage loans by the bucket full during […] Read more

3 Biggest Social Media Mistakes

3 Biggest Social Media Mistakes

You’re either a raving fan of social media as a viable strategy in moving your business forward or a hard-core skeptic.

There doesn’t seem to be much in the way of straddling the fence.  Sorta like liver and onions 🙂

According to social media expert Don Crowther (who we have been students of for years) you’re working with a 95-5 rule:

95% of everything you do in social media only makes 5% of the profits.  So you should only be doing the 5% that makes 95% of the profit.

Making social media a part of your marketing arsenal is risky business.  If not done […] Read more

He Said, She Said: Online Reputation Management

He Said, She Said: Online Reputation Management

It wasn’t long after I entered the online marketing space and started to gain followers and clients that it dawned on me…

Anyone could say anything they wanted about me, and there wasn’t much I could do about it.

Stuff they’d never say in person but somehow felt it was okay to publish online.

Having been in business a long time, I’ve developed a thick skin (maybe too thick)…nothing surprises me anymore.

So while you can’t change the inexplicable and inexcusable things people choose to do and say, you can focus on what you CAN control: your character and a street-smart awareness of what […] Read more