About Cheryl Hunt

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Entries by Cheryl Hunt

Strategic Planning Made Painless

Strategic Planning Made Painless

Annual goals or quarterly goals? A 1-year plan or a 5-year plan?

When you’re busy running the day-to-day activities of your business, finding time to proactively plan for tomorrow (let alone for the whole year) sometimes seems like just another chore to add to your insanely long To-Do list.

And where do you even start?

We’ve used the Gazelles One-Page Strategic Plan (credits to Jim Collins and Jerry Porras) – and it’s excellent. EMyth has some very helpful tools as well. But both felt like a lot of work, to be honest.

AND THEN A COUPLE OF YEARS AGO, WE FOUND A WINNER…

An approach to strategic […] Read more

One Size Doesn’t Fit All

One Size Doesn’t Fit All

When it comes to building and growing your business, I’m guessing at some point others have given you advice.

Maybe you’ve taken that advice and it didn’t work.

Maybe you didn’t take it and now wish you had.

Same with building a sales funnel…it’s that Holy Grail of marketing that everyone is searching for.

For better or worse, Cheryl and I spend a good amount of time on Facebook groups engaging with prospects that are looking for answers. They’re asking questions like these:

How do I start?
Which type of funnel works best?
I want a funnel like Ryan Deiss (or your name of choice.)

If you take […] Read more

Warning: Being Passionate about Work May Be a Hazard

Warning: Being Passionate about Work May Be a Hazard

As a young investment broker, there were three pieces of advice given to me that I’ve never forgotten.

Lose the beard.
A good soldier knows when to rest.
Find your true passion outside of your job.

Well, the beard is long gone. But the mustache is non-negotiable.

This soldier has always had to work at knowing when to stop.

And if you’re like me, that line between “living to work” and “working to live” is often blurred for us typical business owners.

GETTING WORK-LIFE BALANCE IS A JUGGLING ACT

You may disagree with me, but I actually don’t think “balance” is achievable for entrepreneurs like ourselves.

Our normal is […] Read more

5 Reasons Why Amish Businesses Succeed While Most Startups Fail

5 Reasons Why Amish Businesses Succeed While Most Startups Fail

They’ve been the subject of movies, tourists’ photos, stares, fascination, and ridicule.

They are the Amish. America’s “Plain People.”

Living in rural Pennsylvania, it’s not uncommon to see Amish buggies sharing the road with cars. In the spring, fields are dotted with men behind teams of plow horses.

What has never ceased to amaze me is how a community who ends their children’s formal education at grade eight…

Wears plain clothing, frowns on adornments like buttons (other than on shirts) and forbids the use of zippers…

And shuns modern technology – they don’t own cars, computers, radios, televisions or tap into public electricity…

Still […] Read more

2 Transforming Twists on Well-Known Copywriting Secrets

2 Transforming Twists on Well-Known Copywriting Secrets

Remember watching The Karate Kid for the first time?

Daniel, the new kid in the neighborhood, is repeatedly targeted by some hard-core bullies. To defend himself, he trains for a karate tournament with Miyagi as his mentor.

And in the famous climactic scene where he assumes the “crane” stance, he pushes through intense pain and is declared the winner! Everyone cheers. Daniel gets the girl and the respect of his nemesis.

Daniel is the hero.

Miyagi is just the guide who helps Ralph earn his hero status.

Like Miyagi, our role is to make our customers the hero…we just help them get what they really […] Read more

Does Your Marketing Message Pass the Grunt Test?

Does Your Marketing Message Pass the Grunt Test?

More is not always better.

In our quest to get our message in front of our perfect customer, we talk too much. We can’t help adding more and more content to our website.

And then we wonder why when eyes start to glaze over and a polite “Sorry, I need to run” is mumbled. We can’t figure out why visitors leave our website without buying anything.

Here’s a clip from the movie Jerry Maguire that I love.

In reality, our Holy Grail of marketing is to hear our audience say, “You know, I’m interested in your product…tell me more.”

THAT’S IT.

Then and only then do we […] Read more

3 Proven Ways to Break the Curse of FOFB

3 Proven Ways to Break the Curse of FOFB

Just when this 50-something technology-challenged male finally figured out what LMAO means, I started to see YOLO and FOMO all over Facebook.

Talk about feeling like the gramps of the Internet! 🙂

So while my nephew’s friends are posting “I didn’t have time to study for the test because I stayed out late partying #YOLO”…

And while emails are pressuring me to “register early to avoid FOMO”…

I’ve come up with my own buzzword: FOFB (or fear-of-falling-behind)

I’m going out on a limb here and assume your business has a web presence. And chances are you currently want to make at least a few tweaks to […] Read more