– February 22, 2018 –
Never let ’em see you sweat…
Remember those oldie but goodie Dry Idea commercials?
Yeah, this will date some of us LOL
In 1984, the Gillette Company launched a new series of TV commercials for its Dry Idea antiperspirants that introduced what eventually became one of the most famous ad slogans of all time.
The TV commercials featured celebrities who each mentioned three “never’s” for their profession — ending with “never let them see you sweat.”
The commercials were memorable not only for their tagline, but also because they were witty and well-performed by the celebrities.
Lauren Hutton (Actress): There are […] Read more