God help the small business owner.

Had you known what you were getting into, would you still have taken the plunge?

Or would you have chosen the more-traveled road?

In the 30 years of being the captain of my own ship, there have been moments when the 9-5 life of a car salesman seemed pretty darn attractive.

But at the end of the day, joining the ranks of clock punchers just isn’t an option.

Webster defines a paradox as a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true.

So here are 11 supremely absurd statements to live by as a small business owner:

1. Failure is a prerequisite to success.

2. Marketing strategies should be simple, not simplistic.

3. SELL WITHOUT BEING A “SALESMAN.”

4. The more you give away, the more you sell.

5. Embrace complex marketing campaigns that don’t require the need for complicated technology.

6. SELL PEOPLE WHAT THEY WANT – THEN GIVE THEM WHAT THEY NEED.

7. Look at what other marketers are doing – then do the opposite.

8. Love what you do instead of doing what you love.

9. We rely on top-notch employees – yet we are totally unemployable.

10. SAFEGUARDING YOUR BUSINESS FROM YOUR COMPETITORS COMES FROM EMBRACING RISK.

11. Entrepreneurs see retirement as just another business opportunity.

In creating automation sales and marketing funnels for hundreds of small business, we’ve noticed that “businesses don’t plan to fail…they simply don’t plan.”

Seize the day!